This dreamlike pre-launch film conceived by DDB Paris marks the pending return of Ubisoft game Assassin’s Creed Origins. The game’s rebirth features a whole new fight system and a fascinating world, more open and unpredictable than ever before. The new chapter in this game takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek.
Titled “From Sand,” this pre-launch film was directed by Rob Petrie of MPC NY, which also handled the visual effects. Production was done by MPC NY and Eddy, Paris. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassin’s history.
CreditsVisual Effects/Animation: MPC NY Tobey Lindback, VFX sup/2D lead; Anthony Ricciardi, Vicky Osborn, Vadim Turchin, 3D lead; Renato Carone, Leslie Chung, Ruairi Twohig, Kelly Bruce, Tamir Sapir, Aaron Baker, Karen Weiss, Mazyar Sharifian, Bilali Mack, 2D; Chris Bernier, Jamie German, Butch Belair, Sue Jang, Graeme Revell, Ashley Bernes, Francisco Fraga, Casey Reuter, Mike Lombardo, Eddy Estevez, Justin Maynard, Stu Mintz, Ryan Reeb, Zhao Wang, Joshua Merck, Alek Vacura, Jemmy Molero, Ash Yee, Reginald Emvula, Wesley Schneider, Anthony Gordon, Lee Wolland, James Vidal, Natalie Homewood, Christine Kim, Nishanth Srinivasa, Kunal Sarkar, Sourodeep Dey, Baskaran S, Gopika Priya, Jyothi Prakash Panda, Manjunath Ramakrishnaiah, Ajai V John, Anbarasu E, Pritesh Krishnappa Kotian, Craig Savio Padua, Deepali Negi, Debalina Das Gupta, Subbaiah Addanki, Gowri Shankar Velusamy D, Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshrao Dhapudkar, Parineeta Jaiswal, et al, 3D. (Toolbox: Maya, Nuke Studio, Nuke, Arnold, Houdini) Agency: DDB Paris. Production: Eddy, Paris; MPC New York; Rob Petrie, director.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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