This dreamlike pre-launch film conceived by DDB Paris marks the pending return of Ubisoft game Assassin’s Creed Origins. The game’s rebirth features a whole new fight system and a fascinating world, more open and unpredictable than ever before. The new chapter in this game takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek.
Titled “From Sand,” this pre-launch film was directed by Rob Petrie of MPC NY, which also handled the visual effects. Production was done by MPC NY and Eddy, Paris. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassin’s history.
Credits
Visual Effects/Animation: MPC NY Tobey Lindback, VFX sup/2D lead; Anthony Ricciardi, Vicky Osborn, Vadim Turchin, 3D lead; Renato Carone, Leslie Chung, Ruairi Twohig, Kelly Bruce, Tamir Sapir, Aaron Baker, Karen Weiss, Mazyar Sharifian, Bilali Mack, 2D; Chris Bernier, Jamie German, Butch Belair, Sue Jang, Graeme Revell, Ashley Bernes, Francisco Fraga, Casey Reuter, Mike Lombardo, Eddy Estevez, Justin Maynard, Stu Mintz, Ryan Reeb, Zhao Wang, Joshua Merck, Alek Vacura, Jemmy Molero, Ash Yee, Reginald Emvula, Wesley Schneider, Anthony Gordon, Lee Wolland, James Vidal, Natalie Homewood, Christine Kim, Nishanth Srinivasa, Kunal Sarkar, Sourodeep Dey, Baskaran S, Gopika Priya, Jyothi Prakash Panda, Manjunath Ramakrishnaiah, Ajai V John, Anbarasu E, Pritesh Krishnappa Kotian, Craig Savio Padua, Deepali Negi, Debalina Das Gupta, Subbaiah Addanki, Gowri Shankar Velusamy D, Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshrao Dhapudkar, Parineeta Jaiswal, et al, 3D. (Toolbox: Maya, Nuke Studio, Nuke, Arnold, Houdini) Agency: DDB Paris. Production: Eddy, Paris; MPC New York; Rob Petrie, director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
