This dreamlike pre-launch film conceived by DDB Paris marks the pending return of Ubisoft game Assassin’s Creed Origins. The game’s rebirth features a whole new fight system and a fascinating world, more open and unpredictable than ever before. The new chapter in this game takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek.
Titled “From Sand,” this pre-launch film was directed by Rob Petrie of MPC NY, which also handled the visual effects. Production was done by MPC NY and Eddy, Paris. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassin’s history.
Credits
Visual Effects/Animation: MPC NY Tobey Lindback, VFX sup/2D lead; Anthony Ricciardi, Vicky Osborn, Vadim Turchin, 3D lead; Renato Carone, Leslie Chung, Ruairi Twohig, Kelly Bruce, Tamir Sapir, Aaron Baker, Karen Weiss, Mazyar Sharifian, Bilali Mack, 2D; Chris Bernier, Jamie German, Butch Belair, Sue Jang, Graeme Revell, Ashley Bernes, Francisco Fraga, Casey Reuter, Mike Lombardo, Eddy Estevez, Justin Maynard, Stu Mintz, Ryan Reeb, Zhao Wang, Joshua Merck, Alek Vacura, Jemmy Molero, Ash Yee, Reginald Emvula, Wesley Schneider, Anthony Gordon, Lee Wolland, James Vidal, Natalie Homewood, Christine Kim, Nishanth Srinivasa, Kunal Sarkar, Sourodeep Dey, Baskaran S, Gopika Priya, Jyothi Prakash Panda, Manjunath Ramakrishnaiah, Ajai V John, Anbarasu E, Pritesh Krishnappa Kotian, Craig Savio Padua, Deepali Negi, Debalina Das Gupta, Subbaiah Addanki, Gowri Shankar Velusamy D, Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshrao Dhapudkar, Parineeta Jaiswal, et al, 3D. (Toolbox: Maya, Nuke Studio, Nuke, Arnold, Houdini) Agency: DDB Paris. Production: Eddy, Paris; MPC New York; Rob Petrie, director.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
