This dreamlike pre-launch film conceived by DDB Paris marks the pending return of Ubisoft game Assassin’s Creed Origins. The game’s rebirth features a whole new fight system and a fascinating world, more open and unpredictable than ever before. The new chapter in this game takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek.
Titled “From Sand,” this pre-launch film was directed by Rob Petrie of MPC NY, which also handled the visual effects. Production was done by MPC NY and Eddy, Paris. A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassin’s history.
CreditsVisual Effects/Animation: MPC NY Tobey Lindback, VFX sup/2D lead; Anthony Ricciardi, Vicky Osborn, Vadim Turchin, 3D lead; Renato Carone, Leslie Chung, Ruairi Twohig, Kelly Bruce, Tamir Sapir, Aaron Baker, Karen Weiss, Mazyar Sharifian, Bilali Mack, 2D; Chris Bernier, Jamie German, Butch Belair, Sue Jang, Graeme Revell, Ashley Bernes, Francisco Fraga, Casey Reuter, Mike Lombardo, Eddy Estevez, Justin Maynard, Stu Mintz, Ryan Reeb, Zhao Wang, Joshua Merck, Alek Vacura, Jemmy Molero, Ash Yee, Reginald Emvula, Wesley Schneider, Anthony Gordon, Lee Wolland, James Vidal, Natalie Homewood, Christine Kim, Nishanth Srinivasa, Kunal Sarkar, Sourodeep Dey, Baskaran S, Gopika Priya, Jyothi Prakash Panda, Manjunath Ramakrishnaiah, Ajai V John, Anbarasu E, Pritesh Krishnappa Kotian, Craig Savio Padua, Deepali Negi, Debalina Das Gupta, Subbaiah Addanki, Gowri Shankar Velusamy D, Bakiyaraj P, Radhakrishna Rethinasamy, Sachin Sureshrao Dhapudkar, Parineeta Jaiswal, et al, 3D. (Toolbox: Maya, Nuke Studio, Nuke, Arnold, Houdini) Agency: DDB Paris. Production: Eddy, Paris; MPC New York; Rob Petrie, director.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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