David Gelb, whose lauded work includes the documentary Jiro Dreams of Sushi, directed a series of films that mark a powerful new phase of Memorial Sloan Kettering Center’s “More Science. Less Fear” campaign out of agency Pereira & O’Dell New York. Produced by Nonfiction Unlimited, the three shorts each tell the compelling story of a different cancer patient–and how treatment at Memorial Sloan Kettering can save lives, and much more.
The four-minute film titled Suzanne introduces us to a woman diagnosed with an aggressive cervical cancer and how Memorial Sloan Kettering devised a strategy and treatment that saved Suzanne’s life and enabled her to realize her personal dreams, including the birth of her daughter. All three of the shorts end with the same tagline: “Science saves more than lives.”
Credits
Client Memorial Sloan Kettering Cancer Center Agency Pereira & O’Dell NY Dave Arnold, executive creative director; Tennille Teague, head of production; Tammy Lecker, broadcast producer; Alexei Beltrone, Jake Dubs, associate creative directors; Lauren Geisler, art director; Alex Parodi, jr. art director; Michelle Lamont, copywriter; Matt Herman, chief strategy officer; Mike Lewis, strategydirector; Anna Bedineishvili, sr. strategist. Production Nonfiction Unlimited David Gelb, director; Maryse Alberti, DP; Michael Degan, Loretta Jeneski, exec producers; Patrick Degan, head of production; Franny Freiberger, line producer. Editorial Union Editorial Sloan Klevin, editor; Caryn Maclean, exec producer; Susan Motamed, post producer. Music Asche & Spencer Audio Post Heard City
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
