David Gelb, whose lauded work includes the documentary Jiro Dreams of Sushi, directed a series of films that mark a powerful new phase of Memorial Sloan Kettering Center’s “More Science. Less Fear” campaign out of agency Pereira & O’Dell New York. Produced by Nonfiction Unlimited, the three shorts each tell the compelling story of a different cancer patient–and how treatment at Memorial Sloan Kettering can save lives, and much more.
The four-minute film titled Suzanne introduces us to a woman diagnosed with an aggressive cervical cancer and how Memorial Sloan Kettering devised a strategy and treatment that saved Suzanne’s life and enabled her to realize her personal dreams, including the birth of her daughter. All three of the shorts end with the same tagline: “Science saves more than lives.”
Credits
Client Memorial Sloan Kettering Cancer Center Agency Pereira & O’Dell NY Dave Arnold, executive creative director; Tennille Teague, head of production; Tammy Lecker, broadcast producer; Alexei Beltrone, Jake Dubs, associate creative directors; Lauren Geisler, art director; Alex Parodi, jr. art director; Michelle Lamont, copywriter; Matt Herman, chief strategy officer; Mike Lewis, strategydirector; Anna Bedineishvili, sr. strategist. Production Nonfiction Unlimited David Gelb, director; Maryse Alberti, DP; Michael Degan, Loretta Jeneski, exec producers; Patrick Degan, head of production; Franny Freiberger, line producer. Editorial Union Editorial Sloan Klevin, editor; Caryn Maclean, exec producer; Susan Motamed, post producer. Music Asche & Spencer Audio Post Heard City
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
