Filmed and directed by David Gelb–director of Jiro Dreams of Sushi, and creator of Chef’s Table–this short documentary-style film for Apple titled Poached tells the story of Singapore’s national dish, chicken rice, and the tension that arises between two former compatriots who compete with their respective recipes, one old-school, the other modernized, to win the palates and stomachs of customers.
The five-minute piece–Apple’s first Shot on iPhone film for Southeast Asia–was produced via Independent Media for agency TBWAMedia Arts Lab Singapore.
Poached is appearing on YouTube, digital and social media.
Credits
Client Apple Agency TBWAMedia Arts Lab Singapore Production Independent Media David Gelb, director
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
