Oscar-winning director (La La Land) Damien Chazelle takes the plunge with this short film centered on a Hollywood stunt man whose parachute fails to open during a leap from a skyscraper. The man’s life then flashes before our eyes as he recalls a life of thrills, adventure and suspense performing all manner of stunts, some death-defying, in movies dating back to the silent era.
Titled “The Stunt Double,” the film–lensed vertically–is the latest installment of Apple’s “Shot on iPhone” campaign. In this case the cinematographer is Linus Sandgren who too earned an Oscar for La La Land.
Chazelle directed via Superprime Films, the production house which handles him in the branded arena, for agency Media Arts Lab.
Credits
Client Apple Agency Media Arts Lab Brent Anderson, chief creative officer; Brian O’Rourke, executive director, film & content production; Chuck Monn, group creative director; Paul Wysocan, creative director; Adam Alshin, creative director, art director; Margaret Nickerson, executive producer; Ian Kelly, sr. producer. Production Superprime Films Damien Chazelle, director; Rebecca Skinner, Michelle Ross, exec producers; Carr Donald, line producer; Nick Shandra, production supervisor; Linus Sandgren, DP; Shane Valentino, production designer; April Napier, costume designer; Sean Graham, stunt coordinator. Music Lorne Balfe, composer. Editorial Exile Shane Reid, editor; CL Kumpata, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
