Oscar-winning director (La La Land) Damien Chazelle takes the plunge with this short film centered on a Hollywood stunt man whose parachute fails to open during a leap from a skyscraper. The man’s life then flashes before our eyes as he recalls a life of thrills, adventure and suspense performing all manner of stunts, some death-defying, in movies dating back to the silent era.
Titled “The Stunt Double,” the film–lensed vertically–is the latest installment of Apple’s “Shot on iPhone” campaign. In this case the cinematographer is Linus Sandgren who too earned an Oscar for La La Land.
Chazelle directed via Superprime Films, the production house which handles him in the branded arena, for agency Media Arts Lab.
Credits
Client Apple Agency Media Arts Lab Brent Anderson, chief creative officer; Brian O’Rourke, executive director, film & content production; Chuck Monn, group creative director; Paul Wysocan, creative director; Adam Alshin, creative director, art director; Margaret Nickerson, executive producer; Ian Kelly, sr. producer. Production Superprime Films Damien Chazelle, director; Rebecca Skinner, Michelle Ross, exec producers; Carr Donald, line producer; Nick Shandra, production supervisor; Linus Sandgren, DP; Shane Valentino, production designer; April Napier, costume designer; Sean Graham, stunt coordinator. Music Lorne Balfe, composer. Editorial Exile Shane Reid, editor; CL Kumpata, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More