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    Top Spot of the Week: Currys PC World’s “Foot Talc/Spare The Act”

    By SHOOTUpdated:No Comments1368 Views

    Jeff Goldblum gives acting lessons to disappointed Xmas gift recipients in this campaign for Currys PC World created by AMV BBDO, London. David Shane of O Positive directed the spots, including “Foot Talc” in which a man gets the gift of foot talcum powder from his significant other. He’s clearly disappointed though he tries not to show it. She picks up on this but thankfully Goldblum intervenes, emerging in their bedroom seemingly from underneath or alongside the bed.

    Goldblum then coaches the guy to pretend the gift is one he really wanted more than anything else, which turns out to be the Nespresso Inissia Coffee Machine. In full pretend mode, the gent gets a do-over on his prior uncomfortable moment and expresses his gratitude and love to his gal for the foot powder which he imagines to be the coffeemaker.

    A super then advises us to “Spare the act this Christmas” by shopping at Currys PC World for the right electrical gadget/device gift.

    Various versions of the spots–similarly themed with bad gifts and acting lessons from Goldblum–are rolling out across TV, cinema, VOD and online in the U.K. and Republic of Ireland.

    Credits

    Client Currys PC World Agency AMV BBDO, London Alex Grieve, Adrian Rossi, executive creative directors; Mike Sutherland, creative director; Antony Nelson, art director; Anita Sasdy, producer. Production O Positive David Shane, director; Ralph Laucella, exec producer; Neil Jordan, producer. Postproduction The Mill Audio Post Wave

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:AMV BBDODavid ShaneO Positive



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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