Santa Claus gets svelte and stylish as we see him upgrade everything from his suit to his sleigh in this epic year-long transformation for the 2019 Audi RS 5 Sportback.
Capturing the makeover is this online holiday short, New Santa, directed by Craig Gillespie of MJZ for agency M/H VCCP (formerly MUH-TAY-ZIK | HOF-FER).
CreditsClient Audi Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Joel Kaplan, executive creative director, associate partner; Allen Yu, Peter Neils, Eduardo Quadra, associate creative director; Michael Gallagher, sr. copywriter; Kinda Loughran, copywriter; Miranda Lee, art director; Tanya LeSieur, head of production, associate partner; Nicole Van Dawark, sr. integrated producer; Lexi Alaga, associate producer; Matt Hofherr, chief strategy officer/North America, co-founder. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Debbie Tietjen, line producer. Bohemian Pictures Sherry Baumgart, exec producer; Daniela Bazgova, production manager; Lucie Vaskova, production coordinator. Editorial Final Cut LA Joe Guest, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Tamara Treu, producer. Music Squeak E. Clean Amy Crilly, head of production; Amanda Patterson, exec producer; Rob Barbato, creative director, composer; Drew Fischer, sound designer. Track title: “Making Progress” Audio Post One Union, Eben Carr, Matt Wood, sr. engineers. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer; Ashley McKim, exec producer. VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Aucouturier, lead Flame artist; Joe Chiao, Philip Ineno, Flame artists; Alex Taylor, Shaun Tsou, Samuel Jorgensen, Marcelo Pasqualino, Nuke artists; Jaguar Lee, Yann Mallard, designers; Edwin Schapp, animator; Thomas Lopez, rigger; Yu Fuji, Houdini FX; Jarrod Avalos, motion tracker; Leticia Saldana, modeler; Ross Denner, lighter.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More