Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories centered around a classic 1966 Chevy Impala.
Based on actual events, this long-form spot titled “Holiday Ride” saw agency Commonwealth//McCann team up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration–because the greatest gift anyone can ever give is joy. Hooper directed via production house SMUGGLER.
Credits
Client Chevrolet Agency Commonwealth//McCann Matt Canzano, chief creative officer, global market; Gary Pascoe, chief creative officer, North America; Nick Allen, creative director; Annie Zack, associate creative director; Miya Petrovic, director, creative department; Jeff Beverly, EVP, global director of content; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Chris Ott, freelance producer. Production SMUGGLER Tom Hooper, director; Patrick Milling-Smith, Brian Carmody, co-founders/exec producers; Allison Kunzman, exec producer; Alex Hughes, head of production; Sara D’Alessio, producer; Claudio Miranda, DP. Music Rachel Portman, composer. Editorial Rock Paper Scissors Ted Guard, editor; Eve Kornblum, managing director; Cynthia Laplaige, post producer. Postproduction Company 3 Connor Callaghan, VFX exec producer/head of production; Siggy Ferstl, senior colorist; Matt Moran, senior producer. VFX Ben Walsh, VFX supervisor.
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
