Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories centered around a classic 1966 Chevy Impala.
Based on actual events, this long-form spot titled “Holiday Ride” saw agency Commonwealth//McCann team up with Academy Award winners Tom Hooper (director), Claudio Miranda (director of photography) and Rachel Portman (composer) to tell the story of love, redemption and restoration–because the greatest gift anyone can ever give is joy. Hooper directed via production house SMUGGLER.
CreditsClient Chevrolet Agency Commonwealth//McCann Matt Canzano, chief creative officer, global market; Gary Pascoe, chief creative officer, North America; Nick Allen, creative director; Annie Zack, associate creative director; Miya Petrovic, director, creative department; Jeff Beverly, EVP, global director of content; Paul Renusch, director of broadcast production; Kelly Balagna, executive producer; Chris Ott, freelance producer. Production SMUGGLER Tom Hooper, director; Patrick Milling-Smith, Brian Carmody, co-founders/exec producers; Allison Kunzman, exec producer; Alex Hughes, head of production; Sara D’Alessio, producer; Claudio Miranda, DP. Music Rachel Portman, composer. Editorial Rock Paper Scissors Ted Guard, editor; Eve Kornblum, managing director; Cynthia Laplaige, post producer. Postproduction Company 3 Connor Callaghan, VFX exec producer/head of production; Siggy Ferstl, senior colorist; Matt Moran, senior producer. VFX Ben Walsh, VFX supervisor.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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