In collaboration with FCB Canada, Cole Webley via Toronto production house Soft Citizen (he is handled in the U.S. by Sanctuary) directed this charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas.
Titled “Lost Reindeer,” this ambitious ad for Air Canada conveys the unique emotional pull of being home with loved ones during the holidays. VFX/animation house was Cape Town, South Africa-based BlackGinger.
Credits
Client Air Canada Agency FCB Canada Nancy Cimi-Lamanna, Jeff Hilts, co-chief creative officers; Jonathan Careless, creative director/copywriter; Troy McGuinness, creative director/art director; Dena Thompson, producer. Production Soft Citizen, Toronto Cole Webley, director; Eve Preger, Link York, Rob Burns, exec producers; Christopher Cho, line producer; Paul Meyers, DP; Jonas Sappington, production designer. Postproduction Saints Editorial Ross Birchall, editor; Paula Hicks, assistant; Tory Osler, exec producer. Color MPC Kris Smale, colorist. Online Darling Steve McGregor, online artist. Animation/VFX BlackGinger, Cape Town, South Africa Marco Raposo de Barbosa, VFX supervisor; Simone Fanti, VFX producer; Chris Bekker, project lead; Ruth Molteno, studio manager; Stephanie Traut, VFX editor; Louis Rossouw, Jason Slabber, Sean Maddock Wilkins, Jonathan Coetzer, Matthew Wawn, Ruan Rosslee, Adrian Le Roux, Stefan can Der Sandt, 3D artists; Byron Tofas, Angelo Beceiro Collinicos, Dylan Palmboom, Annel Rautenbhach, Carelize Jacobs, Rob Muir, Nicholas Mackay, Tyla Koen, Jean Redelinghuys, Thou Mathapo, Courtney Scholtz, Marion Wilson, Sara Laubscher, 2D artists. Music Apollo Music Spencer Hall, music track director, engineer; Daenen Bramberger, music track director; Francois Lachance, Vanessa Hauguel, Paulinee Viard, music rights clearance. Song: A Perfect Miracle. Artist: Spiritualized.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
