In collaboration with FCB Canada, Cole Webley via Toronto production house Soft Citizen (he is handled in the U.S. by Sanctuary) directed this charming three-minute holiday story about a group of young friends who discover a lost reindeer in the woods and set to work on getting the animal home to the North Pole for Christmas.
Titled “Lost Reindeer,” this ambitious ad for Air Canada conveys the unique emotional pull of being home with loved ones during the holidays. VFX/animation house was Cape Town, South Africa-based BlackGinger.
Credits
Client Air Canada Agency FCB Canada Nancy Cimi-Lamanna, Jeff Hilts, co-chief creative officers; Jonathan Careless, creative director/copywriter; Troy McGuinness, creative director/art director; Dena Thompson, producer. Production Soft Citizen, Toronto Cole Webley, director; Eve Preger, Link York, Rob Burns, exec producers; Christopher Cho, line producer; Paul Meyers, DP; Jonas Sappington, production designer. Postproduction Saints Editorial Ross Birchall, editor; Paula Hicks, assistant; Tory Osler, exec producer. Color MPC Kris Smale, colorist. Online Darling Steve McGregor, online artist. Animation/VFX BlackGinger, Cape Town, South Africa Marco Raposo de Barbosa, VFX supervisor; Simone Fanti, VFX producer; Chris Bekker, project lead; Ruth Molteno, studio manager; Stephanie Traut, VFX editor; Louis Rossouw, Jason Slabber, Sean Maddock Wilkins, Jonathan Coetzer, Matthew Wawn, Ruan Rosslee, Adrian Le Roux, Stefan can Der Sandt, 3D artists; Byron Tofas, Angelo Beceiro Collinicos, Dylan Palmboom, Annel Rautenbhach, Carelize Jacobs, Rob Muir, Nicholas Mackay, Tyla Koen, Jean Redelinghuys, Thou Mathapo, Courtney Scholtz, Marion Wilson, Sara Laubscher, 2D artists. Music Apollo Music Spencer Hall, music track director, engineer; Daenen Bramberger, music track director; Francois Lachance, Vanessa Hauguel, Paulinee Viard, music rights clearance. Song: A Perfect Miracle. Artist: Spiritualized.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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