This short, titled The Text, is the third film in Coca-Cola’s “Crossroads” campaign from agency Pereira & O’Dell. All three shorts were directed by Oscar-winning screenwriter (Milk) Dustin Lance Black.
The Text touches upon loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.
“I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “The Text was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
The shorts are part of Coca-Cola’s True Friendship campaign from Latin America inspiring choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.
