Coca-Cola is rolling out two Christmas films produced by Imagine Entertainment and PRETTYBIRD for agency WPP Open X led by VML. This is one of those holiday shorts. Titled The Note, it was directed by Bryce Dallas Howard and stars Irish actor Colm Meaney as the protagonist, known in his community as “The No Man,” whose festive goodwill is restored by a mystery message in a bottle.
Director Howard commented, “I’m encouraged by a brand like Coca-Cola, which carries a lot of cultural weight, putting their energy behind artists, creatives and storytellers and stories that will move people and give us a moment to breathe and remember who we are. We all want to connect and experience those feelings of love and community, and I felt that profoundly in the collaborative experience of making this film and I hope that’s what people experience when they watch it.”
This is Coca-Cola’s latest offering of branded entertainment content, following the release of its anthology series last Christmas.
Customers can watch The Note as well as Coca-Cola’s Ho Ho Heist (which was directed by Steven Caple Jr.) on Prime Video via Prime Video Direct and Amazon Freevee. The films are available to Prime members at no additional cost to their membership and to all customers through Amazon Freevee. People will also be able to watch films on Coca-Cola’s YouTube and TikTok channel.
CreditsClient Coca-Cola Selman Careaga, global category president; Elif Kaypak, global strategy--portfolio & meals; Islam ElDessouky, global head of creative strategy & content. Agency WPP Open X led by VML Andrew Keller, Rafa Pitanguy, global chief creative officers; Simon Lloyd, deputy chief creative officer, EMEA; Tom Reas, Liam Riddler, sr. creatives; Chase Cornett, chief strategy officer; June Fong, strategy partner; Greg Lotus, global head of production; Amy Turner, group executive producer. Production Company Imagine Entertainment Marc Gilbar, president, Imagine Brands; Allan Mandlebaum, SVP, film. Production Company PRETTYBIRD Ali Brown, president; Mike Rosen, VP, development; Bryce Dallas Howard, director; Andre Lascaris, DP; Michaela Johnson, line producer. Creative Kevin Jakubowski, writer. Editorial Antonio Gómez-Pan, editor.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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