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    Top Spot of the Week: Coca-Cola, Director Bryce Dallas Howard Send A Holiday Note That Restores The Goodwill of A “No Man”

    By SHOOTUpdated:No Comments3441 Views

    Coca-Cola is rolling out two Christmas films produced by Imagine Entertainment and PRETTYBIRD for agency WPP Open X led by VML. This is one of those holiday shorts. Titled The Note, it was directed by Bryce Dallas Howard and stars Irish actor Colm Meaney as the protagonist, known in his community as “The No Man,” whose festive goodwill is restored by a mystery message in a bottle.

    Director Howard commented, “I’m encouraged by a brand like Coca-Cola, which carries a lot of cultural weight, putting their energy behind artists, creatives and storytellers and stories that will move people and give us a moment to breathe and remember who we are. We all want to connect and experience those feelings of love and community, and I felt that profoundly in the collaborative experience of making this film and I hope that’s what people experience when they watch it.” 

    This is Coca-Cola’s latest offering of branded entertainment content, following the release of its anthology series last Christmas. 

    Customers can watch The Note as well as Coca-Cola’s Ho Ho Heist (which was directed by Steven Caple Jr.) on Prime Video via Prime Video Direct and Amazon Freevee. The films are available to Prime members at no additional cost to their membership and to all customers through Amazon Freevee. People will also be able to watch films on Coca-Cola’s YouTube and TikTok channel. 

    Credits

    Client Coca-Cola Selman Careaga, global category president; Elif Kaypak, global strategy–portfolio & meals; Islam ElDessouky, global head of creative strategy & content. Agency WPP Open X led by VML Andrew Keller, Rafa Pitanguy, global chief creative officers; Simon Lloyd, deputy chief creative officer, EMEA; Tom Reas, Liam Riddler, sr. creatives; Chase Cornett, chief strategy officer; June Fong, strategy partner; Greg Lotus, global head of production; Amy Turner, group executive producer. Production Company Imagine Entertainment Marc Gilbar, president, Imagine Brands; Allan Mandlebaum, SVP, film. Production Company PRETTYBIRD Ali Brown, president; Mike Rosen, VP, development; Bryce Dallas Howard, director; Andre Lascaris, DP; Michaela Johnson, line producer. Creative Kevin Jakubowski, writer. Editorial Antonio Gómez-Pan, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Bryce Dallas HowardCoca-ColaPRETTYBIRDVMLWPP Open X



    O2 and VCCP’s faith Agency Scam The Scammers With AI Granny

    Friday, November 15, 2024

    With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.

    At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.

    The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.

    Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.

    Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.

    O2 and faith worked with leading U.K. scambaiter Jim... Read More

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