Klaus Obermeyer of Aero Film directed this :90 spot which illustrates the drive that CNN field correspondents have to go out and find the story–to show it from the POV of the people living it. In this case the CNN reporter is Nima Elbagir and the branding piece for CNN was shot in Washington D.C., London, and in Idomeni, Greece at the Syrian refugee camps that border Macedonia.
Obermeyer worked closely with Elbagir to make sure these real life locations weren’t turned into commercial sets to “sell the news.” Aero worked with a small crew to keep the spotlight on the story at hand, being an observer to a day-in-the-life with Elbagir.
Aero teamed with CNN Creative Marketing on the spot (for which there are also :60 and :30 versions). Editor was Marco Perez of Union Editorial.
Credits
Client CNN Agency CNN Creative Marketing Allison Gollust, CMO; Rick Lewchuk, sr. VP; Whit Friese, VP; Dan Brown, sr. director, production. Production Aero Film Klaus Obermeyer, director; Lance O’Connor, Cori Cooperider, exec producers; Marla Whittaker, head of production; Anton Maillie, producer; Johan Palm, DP. Editorial Union Editorial Marco Perez, editor; Rossi Mauro, assistant editor; Lauren Hafner Addison, producer; Michael Raimondi, exec producer. Music Syn Music, Tokyo/L.A. Nick Wood, composer; Seiya Matsumiya, producer. Postproduction CNN Image & Sound Bryan Fitch, compositor. Sound Design Warner Audio Steve Warner, sound designer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
