Klaus Obermeyer of Aero Film directed this :90 spot which illustrates the drive that CNN field correspondents have to go out and find the story–to show it from the POV of the people living it. In this case the CNN reporter is Nima Elbagir and the branding piece for CNN was shot in Washington D.C., London, and in Idomeni, Greece at the Syrian refugee camps that border Macedonia.
Obermeyer worked closely with Elbagir to make sure these real life locations weren’t turned into commercial sets to “sell the news.” Aero worked with a small crew to keep the spotlight on the story at hand, being an observer to a day-in-the-life with Elbagir.
Aero teamed with CNN Creative Marketing on the spot (for which there are also :60 and :30 versions). Editor was Marco Perez of Union Editorial.
Credits
Client CNN Agency CNN Creative Marketing Allison Gollust, CMO; Rick Lewchuk, sr. VP; Whit Friese, VP; Dan Brown, sr. director, production. Production Aero Film Klaus Obermeyer, director; Lance O’Connor, Cori Cooperider, exec producers; Marla Whittaker, head of production; Anton Maillie, producer; Johan Palm, DP. Editorial Union Editorial Marco Perez, editor; Rossi Mauro, assistant editor; Lauren Hafner Addison, producer; Michael Raimondi, exec producer. Music Syn Music, Tokyo/L.A. Nick Wood, composer; Seiya Matsumiya, producer. Postproduction CNN Image & Sound Bryan Fitch, compositor. Sound Design Warner Audio Steve Warner, sound designer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
