Klaus Obermeyer of Aero Film directed this :90 spot which illustrates the drive that CNN field correspondents have to go out and find the story–to show it from the POV of the people living it. In this case the CNN reporter is Nima Elbagir and the branding piece for CNN was shot in Washington D.C., London, and in Idomeni, Greece at the Syrian refugee camps that border Macedonia.
Obermeyer worked closely with Elbagir to make sure these real life locations weren’t turned into commercial sets to “sell the news.” Aero worked with a small crew to keep the spotlight on the story at hand, being an observer to a day-in-the-life with Elbagir.
Aero teamed with CNN Creative Marketing on the spot (for which there are also :60 and :30 versions). Editor was Marco Perez of Union Editorial.
CreditsClient CNN Agency CNN Creative Marketing Allison Gollust, CMO; Rick Lewchuk, sr. VP; Whit Friese, VP; Dan Brown, sr. director, production. Production Aero Film Klaus Obermeyer, director; Lance O’Connor, Cori Cooperider, exec producers; Marla Whittaker, head of production; Anton Maillie, producer; Johan Palm, DP. Editorial Union Editorial Marco Perez, editor; Rossi Mauro, assistant editor; Lauren Hafner Addison, producer; Michael Raimondi, exec producer. Music Syn Music, Tokyo/L.A. Nick Wood, composer; Seiya Matsumiya, producer. Postproduction CNN Image & Sound Bryan Fitch, compositor. Sound Design Warner Audio Steve Warner, sound designer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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