Animation studio Hornet produced this short film for Cineplex which captures the spirit of the holidays, focusing on a girl who grows up, gets a bit removed from but then returns–with her daughter–to what matters in life.
Conceived by a creative team at Toronto agency Zulu Alpha Kilo, Lily & The Snowman is a touching piece that will run in Cineplex’s theatres and online.
Client Cineplex Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Noel Fenn, Andrew Caie, associate creative directors; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Ebrahim El Kalza, strategic planner. Animation Hornet Inc. Dan & Jason, Hyesung Park, directors; Desiree Stavracos, producer. Audio Vapor Music Joey Serlin, Brendan Quinn, audio directors; Kailee Nowosad, producer; Julian Rudd, engineer. Music Licensing Heather Gardner Song: “Follow You, Follow Me” Genesis, original artist; Phil Collins, Anthony Banks, Michael Rutherford, writers. Imagem Music, publisher. By arrangement with Casablanca Media Publishing Adaline, performer (English version); Julie Crochetiere, performer (French version). Media Agency PHD Media John Wearing, Andrew Young, Scott Henderson, media agency planners.
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
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