Animation studio Hornet produced this short film for Cineplex which captures the spirit of the holidays, focusing on a girl who grows up, gets a bit removed from but then returns–with her daughter–to what matters in life.
Conceived by a creative team at Toronto agency Zulu Alpha Kilo, Lily & The Snowman is a touching piece that will run in Cineplex’s theatres and online.
Client Cineplex Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Noel Fenn, Andrew Caie, associate creative directors; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Ebrahim El Kalza, strategic planner. Animation Hornet Inc. Dan & Jason, Hyesung Park, directors; Desiree Stavracos, producer. Audio Vapor Music Joey Serlin, Brendan Quinn, audio directors; Kailee Nowosad, producer; Julian Rudd, engineer. Music Licensing Heather Gardner Song: “Follow You, Follow Me” Genesis, original artist; Phil Collins, Anthony Banks, Michael Rutherford, writers. Imagem Music, publisher. By arrangement with Casablanca Media Publishing Adaline, performer (English version); Julie Crochetiere, performer (French version). Media Agency PHD Media John Wearing, Andrew Young, Scott Henderson, media agency planners.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
