Animation studio Hornet produced this short film for Cineplex which captures the spirit of the holidays, focusing on a girl who grows up, gets a bit removed from but then returns–with her daughter–to what matters in life.
Conceived by a creative team at Toronto agency Zulu Alpha Kilo, Lily & The Snowman is a touching piece that will run in Cineplex’s theatres and online.
Client Cineplex Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Noel Fenn, Andrew Caie, associate creative directors; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Ebrahim El Kalza, strategic planner. Animation Hornet Inc. Dan & Jason, Hyesung Park, directors; Desiree Stavracos, producer. Audio Vapor Music Joey Serlin, Brendan Quinn, audio directors; Kailee Nowosad, producer; Julian Rudd, engineer. Music Licensing Heather Gardner Song: “Follow You, Follow Me” Genesis, original artist; Phil Collins, Anthony Banks, Michael Rutherford, writers. Imagem Music, publisher. By arrangement with Casablanca Media Publishing Adaline, performer (English version); Julie Crochetiere, performer (French version). Media Agency PHD Media John Wearing, Andrew Young, Scott Henderson, media agency planners.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
