Animation studio Hornet produced this short film for Cineplex which captures the spirit of the holidays, focusing on a girl who grows up, gets a bit removed from but then returns–with her daughter–to what matters in life.
Conceived by a creative team at Toronto agency Zulu Alpha Kilo, Lily & The Snowman is a touching piece that will run in Cineplex’s theatres and online.
Client Cineplex Agency Zulu Alpha Kilo, Toronto Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Noel Fenn, Andrew Caie, associate creative directors; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Ebrahim El Kalza, strategic planner. Animation Hornet Inc. Dan & Jason, Hyesung Park, directors; Desiree Stavracos, producer. Audio Vapor Music Joey Serlin, Brendan Quinn, audio directors; Kailee Nowosad, producer; Julian Rudd, engineer. Music Licensing Heather Gardner Song: “Follow You, Follow Me” Genesis, original artist; Phil Collins, Anthony Banks, Michael Rutherford, writers. Imagem Music, publisher. By arrangement with Casablanca Media Publishing Adaline, performer (English version); Julie Crochetiere, performer (French version). Media Agency PHD Media John Wearing, Andrew Young, Scott Henderson, media agency planners.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
