Titled A Balloon for Ben, this animated short film is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way. What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son. The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).
Yves Geleyn directed via production/animation studio Hornet for agency Zulu Alpha Kilo, Toronto.
A Balloon for Ben, part of the continuing “See The Big Picture” campaign, is being shown at Cineplex’s 165 theaters across Canada as part of the December and January Pre-Shows. It will also be promoted and brought to life through a fully-integrated marketing strategy across Cineplex’s social media, communications and digital channels.
CreditsClient Cineplex Entertainment Agency Zulu Alpha Kilo Zak Mroueh, chief creative officer; Allen Oke, executive creative director; Guilherme Bermejo, art director; Nick Doerr, writer; Tara Handley, producer; Heidi Philip, strategic planner Production/Animation/Telecine Hornet Yves Geleyn, director; Desiree Stavracos, producer. Audio Post Facility/Music Vapor RMW Joel Serlin, audio director; Kailee Nowosad, producer; Julian Rudd, engineer. Music “Everywhere” composition by Vapor RMW Singers: English--Em Patrick, French--Stephanie Lapointe French Agency BBR
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More