In this 90-second PSA directed by Brett Warkentien, edited by Marco Perez of Union and written by Dr. Naomi Rosenberg, we witness the harrowing process a doctor goes through when having to tell a mother that she has lost a child to gun violence.
For client Cease Fire USA (States United to Prevent Gun Violence), the project–titled "Every Three Hours"–draws attention not only to the fact that this happens every three hours, but to the idea that a frank conversation now may prevent the worst conversation any parent could imagine.
Credits
Client Cease Fire USA (States United to Prevent Gun Violence) Creative Dr. Naomi Rosenberg, writer; Kelly Warkentien, creative director/art director; Michael O’Connell, creative director/copywriter. Production Brett Warkentien, director; Johan Palm, DP; John Haggerty, producer. Editorial Union/Los Angeles Marco Perez, editor; Jed Stuber, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer; Milos Zivkovic, sound; Logan Aires, final mix. Color Motion Picture Color Ricky Gausis, colorist. Music Mophonics
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
