In anticipation of the summer film Spider-Man: Homecoming in which its vehicles (the A8, “R8V10 Spyder and TTS Roadster) appear, Audi released this digital short, “Driver’s Test,” featuring Peter Parker (the secret identity of Spider-Man), portrayed by Tom Holland, and comedian JB Smoove who plays an instructor grading Parker on his behind-the-wheel driving test.
Jody Hill of Caviar Content directed the short for agency MUH·TAY·ZIK | HOF·FER.
Credits
Client Audi Agency MUH·TAY·ZIK | HOF·FER John Matejczyk, executive creative director; Matt Hofherr, chief strategy officer; Michelle Spear Nicholson/Tanya LeSieur, head of production; Joel Kaplan, group creative director; Lyra Rider, sr. producer; Sam Petersson, copywriter; David Roth, copywriter. Production Caviar Content Jody Hill, director; Michael Sagol, exec producer; Eric Treml, DP; Bernard Rahill, line producer; Jesse Fleece, assistant director; Nadeem Ashayer, 2nd AD; Mark Snelgrove, production designer. Casting ASG Casting Arlene Schuster-Goss. Editorial Union Editorial Jim Haygood, editor; Nicholas Lipari, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, executive producer; Mannix Rickenbacher, graphics artist. VFX Method Stephanie Gilgar, sr. exec producer; Michelle Machado, sr. producer; Vernon Wilbert, VFX supervisor; Lee Carlton, CG supervisor. Color Company 3 Sean Coleman, colorist. Finishing Resolution Evan Guidera, Flame artist; Logan Aries, finishing producer; Todd Iorio, VFX supervisor. Audio Post Lime Studios Rohan Young, mixer; Susie Boyajan, exec producer. Music Sony Pictures Music cues for Spiderman: HomecomingSound Design stimmung Gus Koven, sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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