Starting July 2, commuters will be able via Voyages SNCF’s high speed TGV trains to travel from Paris to Bordeaux in two hours and four minutes (2h04) rather than three hours and 15 minutes. While a technological achievement, this breakthrough also creates an inconvenience for travelers. How will they be able to finish their movies before the end of their trip? In this short titled 2h04 Paris-Bordeaux, we see how TGV’s client relationship manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than two hours.
Directed by Kim Chapiron, this short film conceived by Paris agency Buzzman presents Valérie Ducombe (played by Camille Lou) ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his lenghty films (Dances with Wolves, Bodyguard, JFK), who is asked to comply with this unusual request–and to encourage other filmmakers to do the same.
Client Voyages SNCF/TGV Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Julien Doucet, art director; Lilian Moine, copywriter; Thibault Picot, creative assistant; Clement Scherrer, strategic planner; Vanessa Barbel, head of TV production; Katya Violi, TV production. Production Premiere Fois Productions Kim Chapiron, director; Rudy Taleb, producer. Sound Production Schmooze
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More