Starting July 2, commuters will be able via Voyages SNCF’s high speed TGV trains to travel from Paris to Bordeaux in two hours and four minutes (2h04) rather than three hours and 15 minutes. While a technological achievement, this breakthrough also creates an inconvenience for travelers. How will they be able to finish their movies before the end of their trip? In this short titled 2h04 Paris-Bordeaux, we see how TGV’s client relationship manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than two hours.
Directed by Kim Chapiron, this short film conceived by Paris agency Buzzman presents Valérie Ducombe (played by Camille Lou) ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his lenghty films (Dances with Wolves, Bodyguard, JFK), who is asked to comply with this unusual request–and to encourage other filmmakers to do the same.
Client Voyages SNCF/TGV Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Julien Doucet, art director; Lilian Moine, copywriter; Thibault Picot, creative assistant; Clement Scherrer, strategic planner; Vanessa Barbel, head of TV production; Katya Violi, TV production. Production Premiere Fois Productions Kim Chapiron, director; Rudy Taleb, producer. Sound Production Schmooze
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More