Starting July 2, commuters will be able via Voyages SNCF’s high speed TGV trains to travel from Paris to Bordeaux in two hours and four minutes (2h04) rather than three hours and 15 minutes. While a technological achievement, this breakthrough also creates an inconvenience for travelers. How will they be able to finish their movies before the end of their trip? In this short titled 2h04 Paris-Bordeaux, we see how TGV’s client relationship manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than two hours.
Directed by Kim Chapiron, this short film conceived by Paris agency Buzzman presents Valérie Ducombe (played by Camille Lou) ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his lenghty films (Dances with Wolves, Bodyguard, JFK), who is asked to comply with this unusual request–and to encourage other filmmakers to do the same.
Client Voyages SNCF/TGV Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Julien Doucet, art director; Lilian Moine, copywriter; Thibault Picot, creative assistant; Clement Scherrer, strategic planner; Vanessa Barbel, head of TV production; Katya Violi, TV production. Production Premiere Fois Productions Kim Chapiron, director; Rudy Taleb, producer. Sound Production Schmooze
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More