Starting July 2, commuters will be able via Voyages SNCF’s high speed TGV trains to travel from Paris to Bordeaux in two hours and four minutes (2h04) rather than three hours and 15 minutes. While a technological achievement, this breakthrough also creates an inconvenience for travelers. How will they be able to finish their movies before the end of their trip? In this short titled 2h04 Paris-Bordeaux, we see how TGV’s client relationship manager goes to Hollywood to convince Kevin Costner and the film industry to stop making movies longer than two hours.
Directed by Kim Chapiron, this short film conceived by Paris agency Buzzman presents Valérie Ducombe (played by Camille Lou) ready to conquer Hollywood to try and persuade the international cinema’s elite to shorten their movies. It’s Kevin Costner, Oscar® winning actor and director, widely known for his lenghty films (Dances with Wolves, Bodyguard, JFK), who is asked to comply with this unusual request–and to encourage other filmmakers to do the same.
Client Voyages SNCF/TGV Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Julien Doucet, art director; Lilian Moine, copywriter; Thibault Picot, creative assistant; Clement Scherrer, strategic planner; Vanessa Barbel, head of TV production; Katya Violi, TV production. Production Premiere Fois Productions Kim Chapiron, director; Rudy Taleb, producer. Sound Production Schmooze
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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