Directed by Vincent Lobelle of Insurrection Paris for agency Buzzman, Paris, this short shows a man rescuing an abandoned dog, taking the pooch out of the forest and bringing him to a loving home. But before we can rejoice, reverse editing uses the same images to show the same man abandoning the dog, tying man’s best friend to a tree in the forest.
It turns out the latter rendition is the truth of the matter as animal charity 30 Millions D'Amis Foundation in France, sponsor of the public service short, reports that 60,000 pets are abandoned annually.
The powerful, moving short is appearing on TV and online in France.
CreditsClient The 30 Millions D’Amis Foundation (animal protection charity) Agency Buzzman, Paris Georges Mohammed-Cherif, president/executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Louis Audard, creative director/artistic director; Tristan Daltroff, creative director/copywriter; Edouard Jacaquelin, assistant artistic director. Production Insurrection Paris Vincent Lobelle, director; Charlotte Lepot, producer. Music Fredric Schindler/Too Young
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More