Directed by Vincent Lobelle of Insurrection Paris for agency Buzzman, Paris, this short shows a man rescuing an abandoned dog, taking the pooch out of the forest and bringing him to a loving home. But before we can rejoice, reverse editing uses the same images to show the same man abandoning the dog, tying man’s best friend to a tree in the forest.
It turns out the latter rendition is the truth of the matter as animal charity 30 Millions D'Amis Foundation in France, sponsor of the public service short, reports that 60,000 pets are abandoned annually.
The powerful, moving short is appearing on TV and online in France.
Credits
Client The 30 Millions D’Amis Foundation (animal protection charity) Agency Buzzman, Paris Georges Mohammed-Cherif, president/executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Louis Audard, creative director/artistic director; Tristan Daltroff, creative director/copywriter; Edouard Jacaquelin, assistant artistic director. Production Insurrection Paris Vincent Lobelle, director; Charlotte Lepot, producer. Music Fredric Schindler/Too Young
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
