Jake Scott of RSA Films directed this spot which depicts the enduring relationship between a trainer and his horse, even that rare breed of Clydesdale that has gone on to Budweiser fame. This Super Bowl spot came out of New York agency Anomaly.
Agency: Anomaly Mike Byrne, chief creative officer; Derek Barnes, creative director; Johnny Dantonio, copywriter; Mark Sarosi, art director; Andrew Loevenguth, head of content production; Winslow Dennis, producer. Production Company: RSA Films Jake Scott, director; Chris Soos, DP; Jules Daly, president; Tracie Norfleet, executive producer; Pat Frazier, line producer; Sparky Pomeroy, production manager; Jason Hamilton, production designer. Shot on location at Warm Springs Ranch in Boonville, Missouri; Ventura Farms in Thousand Oaks, California; and in downtown Los Angeles. Editorial: Rock Paper Scissors David Brodie, editor; Victoria Lesiw, editorial assistant. Visual Effects: The Mill New York Danny Morris, lead Flame; Zu Al-Kadiri, producer; Fergus McCall and Damien Van Der Cruyssen, colorists. Audio: Heard City Philip Loeb, mixer; Evan Mangiamele, sound designer; Gloria Pitagorsky, executive producer/managing director.
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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