In this Supercell spot, The Great British Baking Show judge Prue Leith creates an elaborate gingerbread village featuring characters and game elements from the world of Clash. Unbeknownst to Leith, the village comes alive when she’s not looking and a delicious battle ensues.
Leith, though, gets the last bite in this gingerbread saga which was directed by Sam Gainsborough of Blinkink for Wieden+Kennedy, Portland, Ore.
Gainsborough shared, “It was extremely fun to take the Clash characters and tackle how we could bring them to life in the world of baking. We developed as many visual gags as we could; drawing skeletons made of icing; goblins made of jelly, and pigs made of marshmallows. We then took these fun little ideas and stitched them together in a fast paced, escalating action sequence to try and create an over-the-top ride that was exciting to watch. The agency and client were trusting and open to collaboration–they let us enter their world and play around with the characters and put our spin on the film. I wanted to make a whacky and elaborate story while staying true to the game.”
Credits
Client Supercell/Clash Agency Wieden+Kennedy, Portland Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Heather Smith Harvey, Robert Saxon, Eddye Borgese, executive producers; Jessica Marquez, art director; Gus Solis, Tyler Archibald, copywriters; Kacey Klonsky, Evelyn Loomis, producers; Scott Meisse, Travis Barron, Taylor Geick, studio design. Production Company Blinkink Sam Gainsborough, director; Bart Yates, exec producer; Gareth Owen, producer; Ronnie McQuillan, DP; Sandy Liddle, production manager; Brin Frost, art director; Jamie Harris, editor; Mdhamiri Nkemi, animatic editor. VFX Pineapple VFX Kia Coates, VFX supervisor; Ed Smith, storyboard artist; Eva Luczkow, designer; Pablo Smerling, concept artist; Sam Le Page, 1st AD; Callum Toms, 2nd AD; Steve Warne, Anthony Farquhar-Smith, Eva Luczkow, animators; Andy Spradbery, rigger/puppet maintenance; Sculpt Double, puppet build; Anita Bruvere, modelmaker/home economist; Adeena Grubb, home economist; Sarah Crombie, Areeya Bass, Catherine Prowse, Yuki Honjo-Archer, modelmakers; Jane Galpin stylist; Jody Flanders, hair & makeup artist. Set Build Nan Studios Simon Davis, set build art director; Georgina Francis, set build stylist. Model Village Set Build Anarchy Ltd. Jason Szukalski, SFX supervisor/SFX technician; Neil Bristow, SFX supervisor; Laurent Durham, COVID supervisor; Trine Soreneson, CG artist; Helena Schulin, CG modeler; Rosie Ashforth, CG animator; Jordan Morton, CG rigger; Nelly Michenaud, illustrator. Model 3D Printers 3D Print Bureau. Color Electric Theatre Company Connor Coolbear, colorist; Lisa Hill, studio manager. Audio Mike Palmer, sound recordist. Music, Sound Design & Mix Barking Owl, Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer; Matt Keith, mixer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
