In this Supercell spot, The Great British Baking Show judge Prue Leith creates an elaborate gingerbread village featuring characters and game elements from the world of Clash. Unbeknownst to Leith, the village comes alive when she’s not looking and a delicious battle ensues.
Leith, though, gets the last bite in this gingerbread saga which was directed by Sam Gainsborough of Blinkink for Wieden+Kennedy, Portland, Ore.
Gainsborough shared, “It was extremely fun to take the Clash characters and tackle how we could bring them to life in the world of baking. We developed as many visual gags as we could; drawing skeletons made of icing; goblins made of jelly, and pigs made of marshmallows. We then took these fun little ideas and stitched them together in a fast paced, escalating action sequence to try and create an over-the-top ride that was exciting to watch. The agency and client were trusting and open to collaboration–they let us enter their world and play around with the characters and put our spin on the film. I wanted to make a whacky and elaborate story while staying true to the game.”
Credits
Client Supercell/Clash Agency Wieden+Kennedy, Portland Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Heather Smith Harvey, Robert Saxon, Eddye Borgese, executive producers; Jessica Marquez, art director; Gus Solis, Tyler Archibald, copywriters; Kacey Klonsky, Evelyn Loomis, producers; Scott Meisse, Travis Barron, Taylor Geick, studio design. Production Company Blinkink Sam Gainsborough, director; Bart Yates, exec producer; Gareth Owen, producer; Ronnie McQuillan, DP; Sandy Liddle, production manager; Brin Frost, art director; Jamie Harris, editor; Mdhamiri Nkemi, animatic editor. VFX Pineapple VFX Kia Coates, VFX supervisor; Ed Smith, storyboard artist; Eva Luczkow, designer; Pablo Smerling, concept artist; Sam Le Page, 1st AD; Callum Toms, 2nd AD; Steve Warne, Anthony Farquhar-Smith, Eva Luczkow, animators; Andy Spradbery, rigger/puppet maintenance; Sculpt Double, puppet build; Anita Bruvere, modelmaker/home economist; Adeena Grubb, home economist; Sarah Crombie, Areeya Bass, Catherine Prowse, Yuki Honjo-Archer, modelmakers; Jane Galpin stylist; Jody Flanders, hair & makeup artist. Set Build Nan Studios Simon Davis, set build art director; Georgina Francis, set build stylist. Model Village Set Build Anarchy Ltd. Jason Szukalski, SFX supervisor/SFX technician; Neil Bristow, SFX supervisor; Laurent Durham, COVID supervisor; Trine Soreneson, CG artist; Helena Schulin, CG modeler; Rosie Ashforth, CG animator; Jordan Morton, CG rigger; Nelly Michenaud, illustrator. Model 3D Printers 3D Print Bureau. Color Electric Theatre Company Connor Coolbear, colorist; Lisa Hill, studio manager. Audio Mike Palmer, sound recordist. Music, Sound Design & Mix Barking Owl, Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer; Matt Keith, mixer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
