In this Supercell spot, The Great British Baking Show judge Prue Leith creates an elaborate gingerbread village featuring characters and game elements from the world of Clash. Unbeknownst to Leith, the village comes alive when she’s not looking and a delicious battle ensues.
Leith, though, gets the last bite in this gingerbread saga which was directed by Sam Gainsborough of Blinkink for Wieden+Kennedy, Portland, Ore.
Gainsborough shared, “It was extremely fun to take the Clash characters and tackle how we could bring them to life in the world of baking. We developed as many visual gags as we could; drawing skeletons made of icing; goblins made of jelly, and pigs made of marshmallows. We then took these fun little ideas and stitched them together in a fast paced, escalating action sequence to try and create an over-the-top ride that was exciting to watch. The agency and client were trusting and open to collaboration–they let us enter their world and play around with the characters and put our spin on the film. I wanted to make a whacky and elaborate story while staying true to the game.”
Credits
Client Supercell/Clash Agency Wieden+Kennedy, Portland Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Heather Smith Harvey, Robert Saxon, Eddye Borgese, executive producers; Jessica Marquez, art director; Gus Solis, Tyler Archibald, copywriters; Kacey Klonsky, Evelyn Loomis, producers; Scott Meisse, Travis Barron, Taylor Geick, studio design. Production Company Blinkink Sam Gainsborough, director; Bart Yates, exec producer; Gareth Owen, producer; Ronnie McQuillan, DP; Sandy Liddle, production manager; Brin Frost, art director; Jamie Harris, editor; Mdhamiri Nkemi, animatic editor. VFX Pineapple VFX Kia Coates, VFX supervisor; Ed Smith, storyboard artist; Eva Luczkow, designer; Pablo Smerling, concept artist; Sam Le Page, 1st AD; Callum Toms, 2nd AD; Steve Warne, Anthony Farquhar-Smith, Eva Luczkow, animators; Andy Spradbery, rigger/puppet maintenance; Sculpt Double, puppet build; Anita Bruvere, modelmaker/home economist; Adeena Grubb, home economist; Sarah Crombie, Areeya Bass, Catherine Prowse, Yuki Honjo-Archer, modelmakers; Jane Galpin stylist; Jody Flanders, hair & makeup artist. Set Build Nan Studios Simon Davis, set build art director; Georgina Francis, set build stylist. Model Village Set Build Anarchy Ltd. Jason Szukalski, SFX supervisor/SFX technician; Neil Bristow, SFX supervisor; Laurent Durham, COVID supervisor; Trine Soreneson, CG artist; Helena Schulin, CG modeler; Rosie Ashforth, CG animator; Jordan Morton, CG rigger; Nelly Michenaud, illustrator. Model 3D Printers 3D Print Bureau. Color Electric Theatre Company Connor Coolbear, colorist; Lisa Hill, studio manager. Audio Mike Palmer, sound recordist. Music, Sound Design & Mix Barking Owl, Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer; Matt Keith, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
