In this Supercell spot, The Great British Baking Show judge Prue Leith creates an elaborate gingerbread village featuring characters and game elements from the world of Clash. Unbeknownst to Leith, the village comes alive when she’s not looking and a delicious battle ensues.
Leith, though, gets the last bite in this gingerbread saga which was directed by Sam Gainsborough of Blinkink for Wieden+Kennedy, Portland, Ore.
Gainsborough shared, “It was extremely fun to take the Clash characters and tackle how we could bring them to life in the world of baking. We developed as many visual gags as we could; drawing skeletons made of icing; goblins made of jelly, and pigs made of marshmallows. We then took these fun little ideas and stitched them together in a fast paced, escalating action sequence to try and create an over-the-top ride that was exciting to watch. The agency and client were trusting and open to collaboration–they let us enter their world and play around with the characters and put our spin on the film. I wanted to make a whacky and elaborate story while staying true to the game.”
Credits
Client Supercell/Clash Agency Wieden+Kennedy, Portland Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Heather Smith Harvey, Robert Saxon, Eddye Borgese, executive producers; Jessica Marquez, art director; Gus Solis, Tyler Archibald, copywriters; Kacey Klonsky, Evelyn Loomis, producers; Scott Meisse, Travis Barron, Taylor Geick, studio design. Production Company Blinkink Sam Gainsborough, director; Bart Yates, exec producer; Gareth Owen, producer; Ronnie McQuillan, DP; Sandy Liddle, production manager; Brin Frost, art director; Jamie Harris, editor; Mdhamiri Nkemi, animatic editor. VFX Pineapple VFX Kia Coates, VFX supervisor; Ed Smith, storyboard artist; Eva Luczkow, designer; Pablo Smerling, concept artist; Sam Le Page, 1st AD; Callum Toms, 2nd AD; Steve Warne, Anthony Farquhar-Smith, Eva Luczkow, animators; Andy Spradbery, rigger/puppet maintenance; Sculpt Double, puppet build; Anita Bruvere, modelmaker/home economist; Adeena Grubb, home economist; Sarah Crombie, Areeya Bass, Catherine Prowse, Yuki Honjo-Archer, modelmakers; Jane Galpin stylist; Jody Flanders, hair & makeup artist. Set Build Nan Studios Simon Davis, set build art director; Georgina Francis, set build stylist. Model Village Set Build Anarchy Ltd. Jason Szukalski, SFX supervisor/SFX technician; Neil Bristow, SFX supervisor; Laurent Durham, COVID supervisor; Trine Soreneson, CG artist; Helena Schulin, CG modeler; Rosie Ashforth, CG animator; Jordan Morton, CG rigger; Nelly Michenaud, illustrator. Model 3D Printers 3D Print Bureau. Color Electric Theatre Company Connor Coolbear, colorist; Lisa Hill, studio manager. Audio Mike Palmer, sound recordist. Music, Sound Design & Mix Barking Owl, Morgan Johnson, sound designer; Kelly Bayett, creative director; Ashley Benton, producer; Matt Keith, mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
