NFL’s Thursday Night Football is a great excuse to get together with friends and start the weekend of football early. Unless, of course, you’re Elliott, a conservationist incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo. While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.
This spot titled “Waladoo” and the fictitious bird named waladoo were made up by the creative ensemble at Goodby Silverstein & Partners, San Francisco. Aaron Stoller of Biscuit directed “Waladoo.”
CreditsClient NFL Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Mike Costello, Hanna Wittmark, associate creative directors/art directors; Steve Nathans, Kate Baynham, associate creative directors/copywriters; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Matthew Winks, executive producer. Production Biscuit Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Adam Parker, producer; Crissy DeSimone, exec producer; Damian Stevens, managing partner. Color Company 3 NY Tim Masick, colorist; Kevin Breheny, producer. Audio Lime Studios Michael Anastasi, sound designer; Kai Paquin, sound design assistant; Loren Silber, mixer; Amanda Hughes, audio assistant; Susie Boyajan, exec producer. Finishing/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Bill Schwab, concept design; Chris Homel, lead Flame artist; Emily Avoujageli, sr. producer; Brandon Harden, Brack Hightchew, Flame assist; Jeff Willette, Brandon Lester, Pota Tseng, Edwin Chiu, Stu Mintz, CG; John Riggs, rigging; Izzy Holder, Anthea Kerou, animation; Kelsey NaPier, Joseph Zaki, comp artists.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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