NFL’s Thursday Night Football is a great excuse to get together with friends and start the weekend of football early. Unless, of course, you’re Elliott, a conservationist incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo. While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.
This spot titled “Waladoo” and the fictitious bird named waladoo were made up by the creative ensemble at Goodby Silverstein & Partners, San Francisco. Aaron Stoller of Biscuit directed “Waladoo.”
Credits
Client NFL Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Mike Costello, Hanna Wittmark, associate creative directors/art directors; Steve Nathans, Kate Baynham, associate creative directors/copywriters; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Matthew Winks, executive producer. Production Biscuit Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Adam Parker, producer; Crissy DeSimone, exec producer; Damian Stevens, managing partner. Color Company 3 NY Tim Masick, colorist; Kevin Breheny, producer. Audio Lime Studios Michael Anastasi, sound designer; Kai Paquin, sound design assistant; Loren Silber, mixer; Amanda Hughes, audio assistant; Susie Boyajan, exec producer. Finishing/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Bill Schwab, concept design; Chris Homel, lead Flame artist; Emily Avoujageli, sr. producer; Brandon Harden, Brack Hightchew, Flame assist; Jeff Willette, Brandon Lester, Pota Tseng, Edwin Chiu, Stu Mintz, CG; John Riggs, rigging; Izzy Holder, Anthea Kerou, animation; Kelsey NaPier, Joseph Zaki, comp artists.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
