NFL’s Thursday Night Football is a great excuse to get together with friends and start the weekend of football early. Unless, of course, you’re Elliott, a conservationist incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo. While Elliott watches the waladoo from a perch above a frozen forest, his colleagues are cozied up at the local pub watching all the Thursday Night Football action.
This spot titled “Waladoo” and the fictitious bird named waladoo were made up by the creative ensemble at Goodby Silverstein & Partners, San Francisco. Aaron Stoller of Biscuit directed “Waladoo.”
Credits
Client NFL Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer; David Suarez, Danny Gonzalez, creative directors; Mike Costello, Hanna Wittmark, associate creative directors/art directors; Steve Nathans, Kate Baynham, associate creative directors/copywriters; Brett Beaty, art director; Ben Pfutzenreuter, copywriter; Tod Puckett, director of broadcast production; Matthew Winks, executive producer. Production Biscuit Aaron Stoller, director; Shawn Lacy, partner/managing director; Holly Vega, exec producer; Mala Vasan, producer. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Adam Parker, producer; Crissy DeSimone, exec producer; Damian Stevens, managing partner. Color Company 3 NY Tim Masick, colorist; Kevin Breheny, producer. Audio Lime Studios Michael Anastasi, sound designer; Kai Paquin, sound design assistant; Loren Silber, mixer; Amanda Hughes, audio assistant; Susie Boyajan, exec producer. Finishing/VFX Timber Jonah Hall, Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Bill Schwab, concept design; Chris Homel, lead Flame artist; Emily Avoujageli, sr. producer; Brandon Harden, Brack Hightchew, Flame assist; Jeff Willette, Brandon Lester, Pota Tseng, Edwin Chiu, Stu Mintz, CG; John Riggs, rigging; Izzy Holder, Anthea Kerou, animation; Kelsey NaPier, Joseph Zaki, comp artists.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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