A young man sinks the winning shot in a basketball game to the delight of the home crowd.
But in the post-game locker room, the story takes a turn as the hardwood hero, now alone, is confronted by two men in suits. A fight ensues in which the lad throws one of the men literally through a wall. The other guy retaliates, slamming the basketball player against a wall of gym lockers. It’s then revealed that our game-winning jump shooter is a robotic creature. Now disabled, he is dragged out of the locker room by the authorities.
A super simply reads, “From sports drama to sci-fi,” underscoring the wide range of entertainment fare available through AT&T.
Titled “Shot,” this cinema ad continues AT&T’s “More for your thing” campaign from BBDO New York. This past summer, AT&T debuted a series of cinema spots which blended movie genres in completely unexpected ways–romance and horror in “Surprise” and suspense and a musical in “Bus.” The campaign has AT&T in partnership with NCM (National Cinema Media).
Steve Rogers of Biscuit Filmworks directed “Shot.”
Credits
Client AT&T BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, partner/managing director; Jeff McDougall, Holly Vega, exec producers; Rachel Glaub, Mercedes Allen, heads of production; Karen O’Brien, line producer; Adam Arkapaw, DP; Bruce McCloskey, production designer. Editorial Work Editorial Rich Orrick, editor; Chris O’Brien, assistant editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Lynn Perritt, producer. Telecine Company 3 Tim Masick, colorist; Keven Breheny, producer. VFX KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG/CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, VFX producer. Music/Sound Design JSM Music, New York Joel Simon, chief creative officer, composer; Jeff Fiorello, exec producer; Nathaniel Morgan, Jason Krebs, composers; Nathan Kil, sound designer. Audio Post Sonic Union, New York Paul Weiss, engineer; Justine Cortale, Pat Sullivan, producers.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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