This promo spot for CANAL introduces us to its many shows across multiple channels. A number of these shows serve as ingredients that are brought together and prepared in a kitchen to form a multi-dimensional, diverse entertainment offering. It’s a tasty recipe that any world class chef–or TV/cable/digital programming exec–would be proud of.
Antoine Bardou-Jacquet of Partizan directed the TV/cinema/digital :60 for agency BETC Paris. VFX house was Unit Image, Paris.
Client CANAL Agency BETC Paris Stephane Xiberras, executive creative director; Jean-Christophe Royer, Eric Astorgue, creative directors; Guillaume Martin, strategic planner; Christophe Caurret, music creative director; Isabelle Menard, TV producer. Production Partizan Antoine Bardou-Jacquet, director; Damien Morisot, DP. VFX Unit Image, Paris (Toolbox: 3dsmax, Vray, Nuke, After Effect, Houdini, Zbrush, Golem) Postproduction Royal Post. Sound Production Schmooze
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
