Directed by Brian Billow of O Positive for BBDO New York, this extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new expresso drinks.
The functional fashion includes Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
The premise of the overall campaign, created by BBDO New York, is that Dunkin’s new expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
Brian Jones of Bang Music served as composer. Sam Shaffer of Mackcut was sound designer.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, associate creative director; Brian Pinkley, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Diane McCann, VP, executive producer; Katie Greene, producer; Jim Santora, EVP, sr. director. Production O Positive, bicoastal Brian Billow, director; Ralph Laucella, Marc Grill, exec producers. Editorial MacKenzie Cutler, New York Ryan Steele, editor; Gina Pagano, exec producer. Music Bang Music, New York and Prague Brian Jones, composer. Sound Design/Audio Post Mackcut, New York Sam Shaffer, sound designer/mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
