Directed by Brian Billow of O Positive for BBDO New York, this extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new expresso drinks.
The functional fashion includes Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
The premise of the overall campaign, created by BBDO New York, is that Dunkin’s new expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
Brian Jones of Bang Music served as composer. Sam Shaffer of Mackcut was sound designer.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, associate creative director; Brian Pinkley, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Diane McCann, VP, executive producer; Katie Greene, producer; Jim Santora, EVP, sr. director. Production O Positive, bicoastal Brian Billow, director; Ralph Laucella, Marc Grill, exec producers. Editorial MacKenzie Cutler, New York Ryan Steele, editor; Gina Pagano, exec producer. Music Bang Music, New York and Prague Brian Jones, composer. Sound Design/Audio Post Mackcut, New York Sam Shaffer, sound designer/mixer
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
