Directed by Brian Billow of O Positive for BBDO New York, this extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new expresso drinks.
The functional fashion includes Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
The premise of the overall campaign, created by BBDO New York, is that Dunkin’s new expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
Brian Jones of Bang Music served as composer. Sam Shaffer of Mackcut was sound designer.
Credits
Client Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, associate creative director; Brian Pinkley, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Diane McCann, VP, executive producer; Katie Greene, producer; Jim Santora, EVP, sr. director. Production O Positive, bicoastal Brian Billow, director; Ralph Laucella, Marc Grill, exec producers. Editorial MacKenzie Cutler, New York Ryan Steele, editor; Gina Pagano, exec producer. Music Bang Music, New York and Prague Brian Jones, composer. Sound Design/Audio Post Mackcut, New York Sam Shaffer, sound designer/mixer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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