One in three people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year.
For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.
Created by American Red Cross creative agency BBDO New York, “Give Blood to Give Time” illustrates an important reason to donate: blood transfusions can extend the life of cancer patients. When you give blood, you give time and help somebody’s story continue.
In this PSA directed by Benjamin Mege of production house Caviar, the story is told through a series of hundreds of intimate photos. We see a young woman’s life being turned upside down as she gets a cancer diagnosis. Just when you think it may be the end, a blood transfusion helps her journey continue.
Titled “Give Time,” the spot is a compelling piece that the Red Cross and the American Cancer Society hope will give potential donors a brand-new motivation to give.
Music/sound house was Q Department, with Conrad Sanguineti of Honeymix, NY, serving as audio post mixer.
