Beginning this summer and continuing over the next year, AT&T has entered into a media partnership with cinema media vendor NCM (National CineMedia). The partnership, which was secured by AT&T’s media agency Hearts & Science, enables AT&T to run :90 second films during the previews before all the biggest films, such as Jurassic World, Mamma Mia! and more.
This :90 titled "Surprise" is part of BBDO’s series of mash-ups which blend movie genres in completely unexpected ways–underscoring the range of entertainment AT&T can deliver. For example, in this cinema ad we see a romantic comedy turn into a horror film.
Daniel Wolfe directed via production houses Somesuch and Anonymous.
Credits
Client AT&T Agency BBDO NY David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Somesuch X Anonymous Daniel Wolfe, director; Tim Nash, founding partner; Nicky Barnes, exec producer; Tom Martin, producer; Tom Townend, DP. Editorial Cosmo Street | Trim Editorial Tom Lindsay, editor; Maura Woodward, exec producer; Anne Lai, head of production; Alex Morales, Ben Elkaim, Habin Semaan, assistant editors. Telecine Framestore London Simon Bourne, telecine artist; Chris Anthony, producer. VFX KEVIN, Venice, Calif. Tim Davies, VFX supervisor/2D lead; Sue Troyan, exec producer; Jami Schakel, producer. Music/Sound Design Barking Owl Atticus Ross, composer; Morgan Johnson, sound designer; Kelly Bayett, executive producer/creative director. Audio Post Sonic Union Steven Rosen, Mike Marinelli, Paul Weiss, engineers; Justine Cortale, Pat Sullivan, producers.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
