This two-and-a-half-minute piece captures a contentious day at the park/playground as different factions of parents–with their infants in tow–duel over who’s best, taking jabs at one another. We have working career moms vs. yoga moms, stay-at-home dads, breast-feeding moms, and formula moms.
However the us vs. them, trash talking scenario takes a turn when a stroller carrying a baby gets loose and heads down an incline, bringing the parents together in what’s described as a “sisterhood of motherhood.”
Baker Smith of harvest films directed this unifying story that finds common ground among parents who seemingly have none. Agency is Publicis Kaplan Thaler, New York.
Credits
Client Abbott Nutrition/Similac Agency Publicis Kaplan Thaler, New York, Rob Feakins, chief creative officer; Whitney Pillsbury, Jason Graff, group creative directors; Jean Rhode, creative director/copywriter; Roger Norris, creative director/art director; Jeri Slater, sr. producer; Theresa Notartomaso, music producer. Production harvest films, Santa Monica, Calif. Baker Smith, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Vincent Oster, producer; Curtis Wehr, DP; Charles Infante, production designer. Editorial PS 260, New York JJ Lask, editor; John Malone, assistant editor; Laura Lamb Patterson Sr., exec producer. Post Nice Shoes, New York Lenny Mastrandrea, colorist; Ed Koenig, exec producer. Music Ring The Alarm, Los Angeles. Daron Hollowell, creative director; Jenny Hollowell, exec producer. Audio Post Headroom Digital, New York Evan Spear, sr. mix engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
