This two-and-a-half-minute piece captures a contentious day at the park/playground as different factions of parents–with their infants in tow–duel over who’s best, taking jabs at one another. We have working career moms vs. yoga moms, stay-at-home dads, breast-feeding moms, and formula moms.
However the us vs. them, trash talking scenario takes a turn when a stroller carrying a baby gets loose and heads down an incline, bringing the parents together in what’s described as a “sisterhood of motherhood.”
Baker Smith of harvest films directed this unifying story that finds common ground among parents who seemingly have none. Agency is Publicis Kaplan Thaler, New York.
CreditsClient Abbott Nutrition/Similac Agency Publicis Kaplan Thaler, New York, Rob Feakins, chief creative officer; Whitney Pillsbury, Jason Graff, group creative directors; Jean Rhode, creative director/copywriter; Roger Norris, creative director/art director; Jeri Slater, sr. producer; Theresa Notartomaso, music producer. Production harvest films, Santa Monica, Calif. Baker Smith, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Vincent Oster, producer; Curtis Wehr, DP; Charles Infante, production designer. Editorial PS 260, New York JJ Lask, editor; John Malone, assistant editor; Laura Lamb Patterson Sr., exec producer. Post Nice Shoes, New York Lenny Mastrandrea, colorist; Ed Koenig, exec producer. Music Ring The Alarm, Los Angeles. Daron Hollowell, creative director; Jenny Hollowell, exec producer. Audio Post Headroom Digital, New York Evan Spear, sr. mix engineer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More