“Wouldn’t It Be Nice” is the Beach Boys tune which drives this anthem depicting AT&T building a world where people and things speak a common language so that everything is more seamless, interconnected, and in tune–with you. Vignettes showing this connection include: a pregnant woman in an ambulance being rushed to the hospital as a traffic light instantly turns to green to send her on her way; a youngster who’s lost at a mall reunited with his parent thanks to wristwatch tracking technology; and a janitor who cleans a department store with a synchronized squad of robot vacuums.
Noam Murro of Biscuit Filmworks directed for BBDO New York.
Credits
Client AT&T Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Matt Vescovo, creative director; Bill Heater, copywriter; Marc Klein, art director; Julie Collins, group executive producer; Diane Hill, executive producer; Sasha White, assistant producer Melissa Chester, executive music producer. Production Biscuit Filmworks Noam Murro, director; Eric Schmidt, DP. Music Human Sloan Alexander, composer. Editorial Rock Paper Scissors Stewart Reeves, editor; Luke Mcintosh, assistant editor. Visual Effects Method
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
