We’re thrust into a police squad room where the atmosphere is tense as the chief is upset over the lack of progress in the investigation of a high-profile crime. Eight days since the felony was perpetrated, not a single suspect has been turned up. The chief bemoans that his department is “a punchline” in the newspaper headlines.
All the detectives and police personnel in the room are silent as they’re being chewed out–except for one brave guy who tells everyone that they have to move to the den. That’s because his wife’s book club meeting is taking over the squad room they currently occupy.
Sure enough, the move is on as the gent greets his wife and her guests, and moves to the den where he watches on his TV set the now resumed police drama as it unfolds in his den. This was all made possible by AT&T’s U-verse which allows viewers to pause and play what they’re watching in any room, underscoring the campaign slogan, “The U-verse Revolves Around You.”
Steve Ayson of MJZ directed for BBDO New York.
Credits
Client AT&T U-verse Agency BBDO New York David Lubars, chief creative officer worldwide; Greg Hahn, chief creative officer, New York; Matt MacDonald, executive creative director; Erik FahrenKopf, LP Tremblay, sr. creative directors; Carolyn Davis, associate creative director/art director; Matthew Page, associate creative director/copywriter; Dave Rolfe, director of integrated production; Julie Collins, group executive preoducer; Dan Blaney, exec agency producer. Production MJZ Steve Ayson, director; Donald Taylor, line producer; Greig Fraser, DP. Visual Effects The Mill Christa Cox, VFX producer; Andres Eguiguren, CG supervisor; Iwan Zwarts, Glyn Tebbutt, Stefan Smith, CG artists. Editorial Final Cut New York JD Smyth, editor. Sound Design Brian Emrich, sound designer. Music Q Department. Audio Post Heard City Phil Loeb, mixer. Titles ImagefactoryDC.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
