Apple follows its touching, Emmy-winning “Misunderstood” Xmas holiday spot from 2013 with another tug-at-the-heartstrings piece for the 2014 yuletide season, again directed by Lance Acord of Park Pictures. This time, a girl creates a gift for her grandmother, blending the latter’s phonograph recording of “Our Love Is Here to Stay” with a new performance by the granddaughter of the same American Songbook standard. The young lass works on her iPad to create the new, stirring, touching duet.
The grandmother listens to the duet as she looks at old photographs–which her granddaughter has collected–chronicling a loving life well spent.
Agency is TBWAMedia Arts Lab.
Credits
Client Apple Agency TBWA\Media Arts Lab Production Park Pictures Lance Acord, director. Editorial Exile Eric Zumbrunnen, Matt Murphy, editors. Post/VFX Girl Overboard Ben Gibbs, visual effects creative director/color correction; Jan Cilliers, VFX supervisor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
