Titled “Hard Knocks,” this spot shows the durability of the Apple Watch Series 7 as it endures a good knocking around in various scenarios.
Set to the beat of Jack White’s “Power of my Love,” the beating endured by the watch shows that it’s anything but fragile and more than capable of holding up to life’s demands.
Craig Gillespie of production house MJZ directed “Hard Knocks,” which was created in-house at Apple.
Client/Agency Apple Production Company MJZ Craig Gillespie, director. Music Jack White, “Power of my Love”
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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