Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film that introduces us to a girl battling with insecurities about herself and her physical appearance.
Titled Little Garlic, this short shows the lass coming to a self-realization about how to overcome insecurities by being yourself and not falling prey to others’ definition of physical perfection. It’s a timely and relevant message addressing the insecurity felt by Gen Z in China.
Marc Webb directed via RadicalMedia which produced the short along with Shanghai’s M Production for agency TBWAMedia Arts Lab Shanghai.
Webb, whose credits include The Amazing Spider-Man, teamed with screenwriter Pan Yiran (the hit TV drama The Long Season) and Chinese star actress Fan Wei on Little Garlic, which also benefited from the contributions of emerging talents such as DP Cecile Zhang and art director Li Anran.
Features from iPhone 15 Pro Max including 5x optical zoom, Action and Cinematic modes, were deployed to delicately and creatively bring the issue of insecurity to life through film.
