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    Top Spot of the Week: Apple, TBWAMedia Arts Lab Shanghai, Director Marc Webb Put A “Little Garlic” In Life’s Recipe To Be Yourself

    By SHOOTUpdated:No Comments4181 Views

    Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film that introduces us to a girl battling with insecurities about herself and her physical appearance. 

    Titled Little Garlic, this short shows the lass coming to a self-realization about how to overcome insecurities by being yourself and not falling prey to others’ definition of physical perfection. It’s a timely and relevant message addressing the insecurity felt by Gen Z in China.

    Marc Webb directed via RadicalMedia which produced the short along with Shanghai’s M Production for agency TBWAMedia Arts Lab Shanghai.

    Webb, whose credits include The Amazing Spider-Man, teamed with screenwriter Pan Yiran (the hit TV drama The Long Season) and Chinese star actress Fan Wei on Little Garlic, which also benefited from the contributions of emerging talents such as DP Cecile Zhang and art director Li Anran.

    Features from iPhone 15 Pro Max including 5x optical zoom, Action  and Cinematic modes, were deployed to delicately and creatively bring the issue of insecurity to life through film. 

    Credits

    Client Apple Agency TBWAMedia Arts Lab Shanghai, working with screenwriter Pan Yiran Production RadicalMedia US, M Production Shanghai Marc Webb, director; Cecile Zhang, DP; Li Anran, art director. Music Varqa Buehrer

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:AppleMarc WebbRadicalMediaTBWAMedia Arts Lab Shanghai



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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