PES–a filmmaker known for his stop-motion animation work, including Fresh Guacamole which earned him a Best Animated Short Oscar nomination in 2013–directed this two-minute spot, “Paper,” which deploys thousands of hand-drawn illustrations to create an intricate paper-flipping journey through Honda history. The piece depicts the many iterations of Honda engines over the years, dovetailing nicely with the company’s continuing “Power of Dreams” campaign.
“Paper” opens with founder Soichiro Honda’s use of a radio generator to power his wife’s bicycle, and the story continues with Honda’s development of motorcycles including a nod to winning Isle of Man TT races (1961-1967), segueing to outboard motors and then to the first CVCC vehicle. Nostalgia leads the viewer through a series of past Honda vehicle models, such as multiple generations of the Civic and Accord as well as the all-new 2016 Pilot, to F1 and Indy racing to the development of robotics and jets and numerous innovations in between. The commercial concludes with the copy, “You never know where a dream will lead you.”
PES directed “Paper” via production company RESET for agency RPA.
Credits
Client American Honda Motor Co., Inc. Agency RPA Joe Baratelli, EVP, chief creative officer; Jason Sperling, SVP, executive creative director; Chuck Blackwell, VP, creative director/art director; Ken Pappanduros, VP, creative director/copywriter; Chris Bradford, sr. copywriter; Laura Crigler, art director; Josh Hepburn, copywriter; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Matt Magsaysay, producer; Christian Cocker, SVP, group strategic planning director. Production/Animation RESET Content, Santa Monica, Calif. PES, director; Dave Morrison, managing director; Jen Beitler, Jeff McDougall, exec producers; Amanda Clune, head of production; Stan Sawicki, producer; Eric Adkins, DP; Mario D’Amici, production supervisor; John Joyce, production designer; Mark Eifert, motion control operator; Calvin Frederick, motion control assistant; Eileen Kohlhepp, animiation supervisor; Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera, animators; Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos, illustrator; Veronica Hwang, set dresser/painter; Evan Koehne, illustration coordinator; Nate Theis, Ellen Ridgeway, Melissa Quezada, art department. Editorial Rock Paper Scissors Stewart Reeves, editor; Angela Dorian, exec producer; Leah Carnahan-Dogruer, producer; Jasmina Zaharieva, assistant editor. VFX/Finishing a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor/lead Flame; Kirk Shintani, CG supervisor; Patrick Nugent, exec producer; Lusia Boryczko, producer; Kim Christensen, head of production; Michael Plescia, Enid Dalkoff, Chris Moore, Cam Coombs, Michael Vagilenty, 2D VFX artists; Aaron Baker, Mike Bettinardi, Michael Cardenas, Jon Belcome, Joe Chiechi, CG artists; Ranko Tadic, Ingolfur Guomundsson, Benito Vargas, pre-viz; Tommy Hooper, colorist; Dan Ellis, online editor; Gabe Sanchez, Chris Riley, Erik Rojas, color/online assist; Cathy Shaw, Robert Shaw, Tiffany Germann, roto artists. (Toolbox: Maya, Flame) Sound Design Factory UK Phil Bolland, sound designer; Lou Allen, head of production. Audio Post Lime Studios Dave Wagg, re-recording mixer; Adam Primack, assistant re-recording mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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