PES–a filmmaker known for his stop-motion animation work, including Fresh Guacamole which earned him a Best Animated Short Oscar nomination in 2013–directed this two-minute spot, “Paper,” which deploys thousands of hand-drawn illustrations to create an intricate paper-flipping journey through Honda history. The piece depicts the many iterations of Honda engines over the years, dovetailing nicely with the company’s continuing “Power of Dreams” campaign.
“Paper” opens with founder Soichiro Honda’s use of a radio generator to power his wife’s bicycle, and the story continues with Honda’s development of motorcycles including a nod to winning Isle of Man TT races (1961-1967), segueing to outboard motors and then to the first CVCC vehicle. Nostalgia leads the viewer through a series of past Honda vehicle models, such as multiple generations of the Civic and Accord as well as the all-new 2016 Pilot, to F1 and Indy racing to the development of robotics and jets and numerous innovations in between. The commercial concludes with the copy, “You never know where a dream will lead you.”
PES directed “Paper” via production company RESET for agency RPA.
Credits
Client American Honda Motor Co., Inc. Agency RPA Joe Baratelli, EVP, chief creative officer; Jason Sperling, SVP, executive creative director; Chuck Blackwell, VP, creative director/art director; Ken Pappanduros, VP, creative director/copywriter; Chris Bradford, sr. copywriter; Laura Crigler, art director; Josh Hepburn, copywriter; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Matt Magsaysay, producer; Christian Cocker, SVP, group strategic planning director. Production/Animation RESET Content, Santa Monica, Calif. PES, director; Dave Morrison, managing director; Jen Beitler, Jeff McDougall, exec producers; Amanda Clune, head of production; Stan Sawicki, producer; Eric Adkins, DP; Mario D’Amici, production supervisor; John Joyce, production designer; Mark Eifert, motion control operator; Calvin Frederick, motion control assistant; Eileen Kohlhepp, animiation supervisor; Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera, animators; Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos, illustrator; Veronica Hwang, set dresser/painter; Evan Koehne, illustration coordinator; Nate Theis, Ellen Ridgeway, Melissa Quezada, art department. Editorial Rock Paper Scissors Stewart Reeves, editor; Angela Dorian, exec producer; Leah Carnahan-Dogruer, producer; Jasmina Zaharieva, assistant editor. VFX/Finishing a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor/lead Flame; Kirk Shintani, CG supervisor; Patrick Nugent, exec producer; Lusia Boryczko, producer; Kim Christensen, head of production; Michael Plescia, Enid Dalkoff, Chris Moore, Cam Coombs, Michael Vagilenty, 2D VFX artists; Aaron Baker, Mike Bettinardi, Michael Cardenas, Jon Belcome, Joe Chiechi, CG artists; Ranko Tadic, Ingolfur Guomundsson, Benito Vargas, pre-viz; Tommy Hooper, colorist; Dan Ellis, online editor; Gabe Sanchez, Chris Riley, Erik Rojas, color/online assist; Cathy Shaw, Robert Shaw, Tiffany Germann, roto artists. (Toolbox: Maya, Flame) Sound Design Factory UK Phil Bolland, sound designer; Lou Allen, head of production. Audio Post Lime Studios Dave Wagg, re-recording mixer; Adam Primack, assistant re-recording mixer; Susie Boyajan, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
