PES–a filmmaker known for his stop-motion animation work, including Fresh Guacamole which earned him a Best Animated Short Oscar nomination in 2013–directed this two-minute spot, “Paper,” which deploys thousands of hand-drawn illustrations to create an intricate paper-flipping journey through Honda history. The piece depicts the many iterations of Honda engines over the years, dovetailing nicely with the company’s continuing “Power of Dreams” campaign.
“Paper” opens with founder Soichiro Honda’s use of a radio generator to power his wife’s bicycle, and the story continues with Honda’s development of motorcycles including a nod to winning Isle of Man TT races (1961-1967), segueing to outboard motors and then to the first CVCC vehicle. Nostalgia leads the viewer through a series of past Honda vehicle models, such as multiple generations of the Civic and Accord as well as the all-new 2016 Pilot, to F1 and Indy racing to the development of robotics and jets and numerous innovations in between. The commercial concludes with the copy, “You never know where a dream will lead you.”
PES directed “Paper” via production company RESET for agency RPA.
Credits
Client American Honda Motor Co., Inc. Agency RPA Joe Baratelli, EVP, chief creative officer; Jason Sperling, SVP, executive creative director; Chuck Blackwell, VP, creative director/art director; Ken Pappanduros, VP, creative director/copywriter; Chris Bradford, sr. copywriter; Laura Crigler, art director; Josh Hepburn, copywriter; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Matt Magsaysay, producer; Christian Cocker, SVP, group strategic planning director. Production/Animation RESET Content, Santa Monica, Calif. PES, director; Dave Morrison, managing director; Jen Beitler, Jeff McDougall, exec producers; Amanda Clune, head of production; Stan Sawicki, producer; Eric Adkins, DP; Mario D’Amici, production supervisor; John Joyce, production designer; Mark Eifert, motion control operator; Calvin Frederick, motion control assistant; Eileen Kohlhepp, animiation supervisor; Amy Adamy, Sihanouk Mariona, David Braun, Julian Petschek, Javan Ivey, Jen Prokopowicz, Brandon Lake, Ranko Tadic & Quique Rivera, animators; Jerrod McIlvain, Nicole Cardiff, Vincent Lucido, Arwen King, Meghan Boehman, Monica Magana, Kei Chong, Trevor Brown & Alex Theodoropulos, illustrator; Veronica Hwang, set dresser/painter; Evan Koehne, illustration coordinator; Nate Theis, Ellen Ridgeway, Melissa Quezada, art department. Editorial Rock Paper Scissors Stewart Reeves, editor; Angela Dorian, exec producer; Leah Carnahan-Dogruer, producer; Jasmina Zaharieva, assistant editor. VFX/Finishing a52, Santa Monica, Calif. Andy Rafael Barrios, VFX supervisor/lead Flame; Kirk Shintani, CG supervisor; Patrick Nugent, exec producer; Lusia Boryczko, producer; Kim Christensen, head of production; Michael Plescia, Enid Dalkoff, Chris Moore, Cam Coombs, Michael Vagilenty, 2D VFX artists; Aaron Baker, Mike Bettinardi, Michael Cardenas, Jon Belcome, Joe Chiechi, CG artists; Ranko Tadic, Ingolfur Guomundsson, Benito Vargas, pre-viz; Tommy Hooper, colorist; Dan Ellis, online editor; Gabe Sanchez, Chris Riley, Erik Rojas, color/online assist; Cathy Shaw, Robert Shaw, Tiffany Germann, roto artists. (Toolbox: Maya, Flame) Sound Design Factory UK Phil Bolland, sound designer; Lou Allen, head of production. Audio Post Lime Studios Dave Wagg, re-recording mixer; Adam Primack, assistant re-recording mixer; Susie Boyajan, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
