When a toy shop owner needs help, the care he receives translates into healing a village and bringing it back to life, underscoring that holiday time can be magic.
Directed by Fredrik Bond of MJZ for agency Alto, this film for hospital/medical center Montefiore Einstein–with music from Oscar nominee (Minari) Emile Mosseri–proves that “Caring Makes Magic.”
CreditsClient Montefiore Einstein Loreen Babcock, VP, chief marketing officer. Agency Alto New York Hannes Ciatti, chief creative officer, founder; Matt Bonin, head of entertainment + production, partner; Ed Rogers, managing director, partner; Tara Fray, head of strategy, partner; Dan Kroeger, Pierre Janneau, creative directors; Bryan Stokely, writer; Chen Liang, Filipe Nogueira, art directors; Kim Cross, executive producer, film; Julia Menassa Paney, director of art production; Marvin Cassell, integrated production associate. Production Company MJZ Fredrik Bond, director; Ben Scandrett-Smith, exec producer; Alicia Richards, line producer; Daisy Mostyn, production manager; Arnaud Potier, DP; Dan Betteridge, production designer. Editorial Work Rich Orrick, editor; Chris Wronka, assistant editor; Erica Thompson, exec producer; Malia Rose, editorial producer. Post/VFX KEVIN Tim Davies, founder/creative director; Andrew Cowderoy, post producer. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Troup, color producer. Music Walker Music Emile Mosseri, composer. Sound Design & Mix Barking Owl Gus Koven, sound designer/ Ashley Benton, exec producer; Matt Keith, mix engineer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More