Central Film’s director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Warsaw-based ad agency Bardzo.
The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, clown, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realizes that it was she that her daughter was idolizing all along.
Credits
Client Allegro Agency Bardzo, Warsaw, Poland Hubert Stadnicki, creative director; Tomasz Szewczyk, copywriter; Wiktor Pietrzak, art director; Bartek Nowak, producer; Rafal Kuzma, graphic design. Production Cut/Cut, Central Films Rodrigo Garcia Saiz, director; Mateo Londono, DP; Tomek Hryniszyn, producer; Artur Kotowski, production manager; Janusz Mazurczak, production designer; Malwina Wedzikowska, wardrobe. Editorial Kuba Pietrzak, editor. Postproduction Bartek Przybytek, online artist; Fred van Eeden, colorist. Sound Design Juice Kuba Pietrzak, Michał "Jurgen" Jaroszewicz, sound design. Music Arrangement Kuba Pietrzak
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
