Central Film’s director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Warsaw-based ad agency Bardzo.
The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, clown, mummy and astronaut. The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realizes that it was she that her daughter was idolizing all along.
Credits
Client Allegro Agency Bardzo, Warsaw, Poland Hubert Stadnicki, creative director; Tomasz Szewczyk, copywriter; Wiktor Pietrzak, art director; Bartek Nowak, producer; Rafal Kuzma, graphic design. Production Cut/Cut, Central Films Rodrigo Garcia Saiz, director; Mateo Londono, DP; Tomek Hryniszyn, producer; Artur Kotowski, production manager; Janusz Mazurczak, production designer; Malwina Wedzikowska, wardrobe. Editorial Kuba Pietrzak, editor. Postproduction Bartek Przybytek, online artist; Fred van Eeden, colorist. Sound Design Juice Kuba Pietrzak, Michał "Jurgen" Jaroszewicz, sound design. Music Arrangement Kuba Pietrzak
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
