This short documentary titled Good Morning Peyton captures the daily struggles of living with rare disease. Produced by Washington Square Films and directed by Alison Klayman for the National Organization for Rare Disorders (NORD), the documentary introduces us to Peyton Madden who has Xeroderma Pigmentosum (XP), an extremely rare and life-threatening disease that makes him allergic to sunlight. He is one of 30 million Americans living with a rare disease. 

Madden’s situation led to a partnership between the town of El Dorado, Kansas, and NORD to flip its clocks from “PM to AM” and give the lad with XP the “day” of his dreams under the safety of the moonlight.
 
Peyton’s story is part of NORD’s “Do Your Share” (#DoYourShare) campaign, which sheds light on the need for more discussion about rare diseases and for more support from communities.

Credits

Client National Organization for Rare Disorders (NORD) Co-Agency CDNY Dan Cohen, SVP, group creative director, art; Stephanie Markell, SVP, associate creative director; Jake Schroeder, VP, art supervisor. Co-Agency Link 9 Shawna Sanders, VP, director of visual arts. Production Washington Square Films Alison Klayman, director; Olivar Millar, DP; Amanda Scoblick, producer; Nathan Kincaid, field producer; Audrey Davis, assistant production supervisor. Editorial Melissa Huffsmith-Roth, editor. Music Paul De Jong, composer. Audio Mr. Bronx Dave Wolfe, mixer.

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