This short documentary titled Good Morning Peyton captures the daily struggles of living with rare disease. Produced by Washington Square Films and directed by Alison Klayman for the National Organization for Rare Disorders (NORD), the documentary introduces us to Peyton Madden who has Xeroderma Pigmentosum (XP), an extremely rare and life-threatening disease that makes him allergic to sunlight. He is one of 30 million Americans living with a rare disease.
Madden’s situation led to a partnership between the town of El Dorado, Kansas, and NORD to flip its clocks from “PM to AM” and give the lad with XP the “day” of his dreams under the safety of the moonlight.
Peyton’s story is part of NORD’s “Do Your Share” (#DoYourShare) campaign, which sheds light on the need for more discussion about rare diseases and for more support from communities.
Credits
Client National Organization for Rare Disorders (NORD) Co-Agency CDNY Dan Cohen, SVP, group creative director, art; Stephanie Markell, SVP, associate creative director; Jake Schroeder, VP, art supervisor. Co-Agency Link 9 Shawna Sanders, VP, director of visual arts. Production Washington Square Films Alison Klayman, director; Olivar Millar, DP; Amanda Scoblick, producer; Nathan Kincaid, field producer; Audrey Davis, assistant production supervisor. Editorial Melissa Huffsmith-Roth, editor. Music Paul De Jong, composer. Audio Mr. Bronx Dave Wolfe, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
