Baker Smith of harvest films directed this :60 spot starring the AFLAC duck–but uncharacteristically our feathered friend never quacks the brand cry “AFLAC.” In fact, the duck is silent throughout this spot as we see him progress through sessions of physical therapy, initially barely able to climb stairs, lift weights or paddle in the water. Agency is Publicis Kaplan Thaler.
CreditsProduction Company: harvest Baker Smith, director; Bonnie Goldfarb, Rob Sexton, exec producers; Niko Whelan, head of production; Leslie Owen, producer; Curtis Wehr, DP; Charles Infante, production designer. Music: Beacon Street Studios Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, producer. Audio: Sound Lounge Tom Jucarone, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More