Isaiah Seret of Prettybird directed this commercial in which online orders are pouring in to Encyclopedia Atlantica, leading to a chain of events which has the company ramping up operations to meet the demand. The resurrection of the encyclopedia paper book business, though, isn't what it seems when the camera reveals the origin of all those online orders. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Rich Silverstein, partner; Will Elliott, Patrick Knowlton, associate creative directors; Nick Luckett, art director; Drew Burton, copywriter; Cindy Fluitt, director of production/associate partner; Cat Reynolds, executive producer; Sara Krider, broadcast producer. Production Company: PRETTYBIRD Isaiah Seret, director; Kerstin Emhoff, co-founder/exec producer; Ali Brown, exec producer; Bridgitte Pugh, line producer; James Whitaker, DP. Postproduction: A52 Paul Yacono, colorist. Visual Effects: A52 Megan Meloth, Jennifer Sofio-Hall, exec producers; Daughn Godd Ward, producer; Andy Rafael Barrios, VFX supervisor; Steve Wolff, Dave Levine, Bruno Parenti, Christel ๏ฟฝHazard, Cameron Coombs, Enid Dalkoff, Eric Mattson, 2D; Kirk Shintani, Adam Newman, 3D. Music: Squeak E. Clean Jason Murgo, composer; Carol Dunn, exec producer; Jack Catlin, music & sound design producer; Andres Velasquez, sound designer. Audio: Eleven Jeff Payne, mixer; Ben Free
Screenwork Type:Top Spot
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the โMischief Rewiredโ campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled โProwlโ in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, โWhen you say โThe Legend is backโ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capriโs electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.โ
David Colman, creative director at Wieden+Kennedy London, said, โTo relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested โrewiringโ them. With... Read More
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