Tom Routson of Tool of North America directed this spot which puts a trio of digital marketing execs–buzzwords and all–on a BS/lie-detector machine, which proves quite an accurate judge as it pretty much electrically buzzes each mention of a cliche buzzword. Agency is Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby and Rich Silverstein, co-chairmen/creative directors; Keith Anderson, director of design/associate partner; Shane Fleming, associate creative director; Anders Gustafsson, copywriter; Cindy Epps, executive producer. Production Company: Tool of North America Tom Routson, director; John Lindley, DP; Ken Averill, production design; Gabrielle Yuro, line producer; Amy DeLossa, head of production. Postproduction: New Hat Bob Festa, colorist. Music: Elias Arts Ann Haugen, exec producer. Audio: Lime Studios Joel Waters, mixer; Jessica Locke, executive producer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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