Tom Routson of Tool of North America directed this spot which puts a trio of digital marketing execs–buzzwords and all–on a BS/lie-detector machine, which proves quite an accurate judge as it pretty much electrically buzzes each mention of a cliche buzzword. Agency is Goodby, Silverstein & Partners, San Francisco.
CreditsAgency: Goodby, Silverstein & Partners Jeff Goodby and Rich Silverstein, co-chairmen/creative directors; Keith Anderson, director of design/associate partner; Shane Fleming, associate creative director; Anders Gustafsson, copywriter; Cindy Epps, executive producer. Production Company: Tool of North America Tom Routson, director; John Lindley, DP; Ken Averill, production design; Gabrielle Yuro, line producer; Amy DeLossa, head of production. Postproduction: New Hat Bob Festa, colorist. Music: Elias Arts Ann Haugen, exec producer. Audio: Lime Studios Joel Waters, mixer; Jessica Locke, executive producer.
Apple, TBWA\Media Arts Lab, Director David Shane, Bella Ramsey Honor A Dearly Departed Fish
Actress Bella Ramsey (Game of Thrones, The Last of Us) comes to the rescue--with the help of Apple Intelligence as her iPhone 16 Pro whips up a video remembrance of a child’s dearly departed pet, Swimmy the fish. The personal context provided by Apple Intelligence thus relieves an adult, presumably the girl’s father, from the responsibility of fashioning a eulogy he’s clearly ill-equipped to deliver. In fact, he can’t even remember the beloved pet’s name, referring to Swimmy as “Fishy.” David Shane of production company O Positive directed and Oscar-winning (Mank) cinematographer Erik Messerschmidt lensed the three-spot campaign starring Ramsey, including this :45 centered on Apple Intelligence’s capacity for creating custom memory movies. The spots from agency TBWAMedia Arts Lab in L.A. and Sydney, appear on broadcast, YouTube, online video, cinema in select markets, and social media. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/20011556/Apple-Intelligence-Custom-memory-movies-iPhone-16-Pro.mp4"][/video] Read More