This latest spot for SSE Southern Electric–introducing its boiler rescue service for customers–features a CGI orangutan named Maya who’s accompanied by the latest addition to her family, Pixel.
Conceived by a creative team at adam&eveDDB in London, this ad titled “Neon House–Boiler Rescue” was directed by the Conkerco duo from production house Academy, with visual effects from The Mill, London
Client SSE Agency adam&eveDDB Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Georgina Dickinson, Pamie Wikstrom, producers; Hugh De Winton, planner. Media Agency OMD UK Production Company Academy Conkerco (Ben White & Chris Rule) directors; Ben Magahy, DP. Editorial The Assembly Rooms Nik Hindson, editor. Postproduction The Mill Neil Davies, post executive creative director Kirsty Radcliffe, post producer; Robert Holmes, VFX supervisor; Gianluca Di Marco, VFX supervisor/2D artist; Matthew Ruller, VFX supervisor/3D artist. Andre Bittencourt, Stefan Susemihl, Ben Turner, Siro Valente, Ed Poulson, 2D artists; Sam Driscoll, David Hempstead, Yoann Gouraud, Pete Agg, Sergio Xisto, Clement Granjon, James Rumball, Michael Hunault, Tony Atherton, Gareth Bell, Anthony Northman, Joshua Barlow, 3D artists; Sauce Vilas, Daniel Kmet, Luca Cantani, Oscar Carambano, Ashley Reemul, animation; Mick Vincent, colorist; Thomas Mangham, Brendan Buckingham, color assist. Music Nat King Cole “When I Fall In Love”
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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