This latest spot for SSE Southern Electric–introducing its boiler rescue service for customers–features a CGI orangutan named Maya who’s accompanied by the latest addition to her family, Pixel.
Conceived by a creative team at adam&eveDDB in London, this ad titled “Neon House–Boiler Rescue” was directed by the Conkerco duo from production house Academy, with visual effects from The Mill, London
Client SSE Agency adam&eveDDB Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Georgina Dickinson, Pamie Wikstrom, producers; Hugh De Winton, planner. Media Agency OMD UK Production Company Academy Conkerco (Ben White & Chris Rule) directors; Ben Magahy, DP. Editorial The Assembly Rooms Nik Hindson, editor. Postproduction The Mill Neil Davies, post executive creative director Kirsty Radcliffe, post producer; Robert Holmes, VFX supervisor; Gianluca Di Marco, VFX supervisor/2D artist; Matthew Ruller, VFX supervisor/3D artist. Andre Bittencourt, Stefan Susemihl, Ben Turner, Siro Valente, Ed Poulson, 2D artists; Sam Driscoll, David Hempstead, Yoann Gouraud, Pete Agg, Sergio Xisto, Clement Granjon, James Rumball, Michael Hunault, Tony Atherton, Gareth Bell, Anthony Northman, Joshua Barlow, 3D artists; Sauce Vilas, Daniel Kmet, Luca Cantani, Oscar Carambano, Ashley Reemul, animation; Mick Vincent, colorist; Thomas Mangham, Brendan Buckingham, color assist. Music Nat King Cole “When I Fall In Love”
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
