This latest spot for SSE Southern Electric–introducing its boiler rescue service for customers–features a CGI orangutan named Maya who’s accompanied by the latest addition to her family, Pixel.
Conceived by a creative team at adam&eveDDB in London, this ad titled “Neon House–Boiler Rescue” was directed by the Conkerco duo from production house Academy, with visual effects from The Mill, London
Client SSE Agency adam&eveDDB Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Georgina Dickinson, Pamie Wikstrom, producers; Hugh De Winton, planner. Media Agency OMD UK Production Company Academy Conkerco (Ben White & Chris Rule) directors; Ben Magahy, DP. Editorial The Assembly Rooms Nik Hindson, editor. Postproduction The Mill Neil Davies, post executive creative director Kirsty Radcliffe, post producer; Robert Holmes, VFX supervisor; Gianluca Di Marco, VFX supervisor/2D artist; Matthew Ruller, VFX supervisor/3D artist. Andre Bittencourt, Stefan Susemihl, Ben Turner, Siro Valente, Ed Poulson, 2D artists; Sam Driscoll, David Hempstead, Yoann Gouraud, Pete Agg, Sergio Xisto, Clement Granjon, James Rumball, Michael Hunault, Tony Atherton, Gareth Bell, Anthony Northman, Joshua Barlow, 3D artists; Sauce Vilas, Daniel Kmet, Luca Cantani, Oscar Carambano, Ashley Reemul, animation; Mick Vincent, colorist; Thomas Mangham, Brendan Buckingham, color assist. Music Nat King Cole “When I Fall In Love”
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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