This latest spot for SSE Southern Electric–introducing its boiler rescue service for customers–features a CGI orangutan named Maya who’s accompanied by the latest addition to her family, Pixel.
Conceived by a creative team at adam&eveDDB in London, this ad titled “Neon House–Boiler Rescue” was directed by the Conkerco duo from production house Academy, with visual effects from The Mill, London
Client SSE Agency adam&eveDDB Ben Priest, chief creative officer; Ben Tollett, Richard Brim, executive creative directors; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Georgina Dickinson, Pamie Wikstrom, producers; Hugh De Winton, planner. Media Agency OMD UK Production Company Academy Conkerco (Ben White & Chris Rule) directors; Ben Magahy, DP. Editorial The Assembly Rooms Nik Hindson, editor. Postproduction The Mill Neil Davies, post executive creative director Kirsty Radcliffe, post producer; Robert Holmes, VFX supervisor; Gianluca Di Marco, VFX supervisor/2D artist; Matthew Ruller, VFX supervisor/3D artist. Andre Bittencourt, Stefan Susemihl, Ben Turner, Siro Valente, Ed Poulson, 2D artists; Sam Driscoll, David Hempstead, Yoann Gouraud, Pete Agg, Sergio Xisto, Clement Granjon, James Rumball, Michael Hunault, Tony Atherton, Gareth Bell, Anthony Northman, Joshua Barlow, 3D artists; Sauce Vilas, Daniel Kmet, Luca Cantani, Oscar Carambano, Ashley Reemul, animation; Mick Vincent, colorist; Thomas Mangham, Brendan Buckingham, color assist. Music Nat King Cole “When I Fall In Love”
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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