Kroger’s 2023 holiday campaign is headlined by this animated film, “Cuisine Exchange.” Created by adam&eveDDB New York, the film highlights the connective power of food through a heartfelt story centered around a childless couple who decide to host an exchange student and the lifetime of traditions that follow.
Kroger retains its beloved Kroji characters for the :74 film which is complemented by the hit track “Photograph” by Ed Sheeran.
In addition, the brand enlisted the same award-winning directing duo and production company responsible for the 2022 holiday film: Yves Geleyn (John Lewis film “The Bear and The Hare” and Michael Thurmeier (Ice Age: Continental Drift, Ice Age: Collision Course) of the New York-based studio Hornet.
Credits
Client Kroger Agency adam&eveDDB New York Richard Brim, global chief creative officer; Amanda Peters, head of strategy; Mat Bisher, group executive creative director; Paulo Junger, Jason Ashlock, executive creative directors; Vinicius Fernandes, Mussashi Shintaku, Patrick Conlon, creative directors; Rafael Oliveira, associate creative director; Teri Atlman, production lead; Bree Hopenwasser, sr. producer; Christopher Lane, associate producer. Production Company Hornet Yves Geleyn, Mike Thurmeier, directors; Hana Shimizu, managing partner; Karen Lawler, director of production; Kristin Labriola, head of creative development; Alex Unick, executive producer; Dez Stavracos, head of production; Heather Hardin, producer; Anita Chao, sr. editor; Cole Bannick, assistant editor; Karla Palacios, production coordinator; Jon Chun, talent coordinator; Name Camillo Clauser, storyboard artist; Hannah Kim, Tom Humber, character designers; Michael Knapp, art director; George Smaragdis, CG supervisor; Pakorn Bupphavesa, CG lead; Carl Mok, compo lead; Angeline Rivera, Natalia Perez Melendez, Nelson Mai, Daniel Lombardi, Nick Wergin, CG generalists; Constance Bensen, character modeler; Alex Levenson, set modeler; Carlos Sandoval, Chris Hill, rigging; Cody Chen, Mirelle Underwood, Nicole Noel, Sylvia Apostol, light & rendering; Nicole Noel, Paulo Dias, Shandy Tam, Eric Concepcion, compositors; Chris Mayne, Hee Jin Kim, Kaitlin Yu, Matt Parent, Matthew Corsillo, Meg Oswalt, Nicholas Christie, Tania Florit, animators
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
