Kroger’s 2023 holiday campaign is headlined by this animated film, “Cuisine Exchange.” Created by adam&eveDDB New York, the film highlights the connective power of food through a heartfelt story centered around a childless couple who decide to host an exchange student and the lifetime of traditions that follow.
Kroger retains its beloved Kroji characters for the :74 film which is complemented by the hit track “Photograph” by Ed Sheeran.
In addition, the brand enlisted the same award-winning directing duo and production company responsible for the 2022 holiday film: Yves Geleyn (John Lewis film “The Bear and The Hare” and Michael Thurmeier (Ice Age: Continental Drift, Ice Age: Collision Course) of the New York-based studio Hornet.
Credits
Client Kroger Agency adam&eveDDB New York Richard Brim, global chief creative officer; Amanda Peters, head of strategy; Mat Bisher, group executive creative director; Paulo Junger, Jason Ashlock, executive creative directors; Vinicius Fernandes, Mussashi Shintaku, Patrick Conlon, creative directors; Rafael Oliveira, associate creative director; Teri Atlman, production lead; Bree Hopenwasser, sr. producer; Christopher Lane, associate producer. Production Company Hornet Yves Geleyn, Mike Thurmeier, directors; Hana Shimizu, managing partner; Karen Lawler, director of production; Kristin Labriola, head of creative development; Alex Unick, executive producer; Dez Stavracos, head of production; Heather Hardin, producer; Anita Chao, sr. editor; Cole Bannick, assistant editor; Karla Palacios, production coordinator; Jon Chun, talent coordinator; Name Camillo Clauser, storyboard artist; Hannah Kim, Tom Humber, character designers; Michael Knapp, art director; George Smaragdis, CG supervisor; Pakorn Bupphavesa, CG lead; Carl Mok, compo lead; Angeline Rivera, Natalia Perez Melendez, Nelson Mai, Daniel Lombardi, Nick Wergin, CG generalists; Constance Bensen, character modeler; Alex Levenson, set modeler; Carlos Sandoval, Chris Hill, rigging; Cody Chen, Mirelle Underwood, Nicole Noel, Sylvia Apostol, light & rendering; Nicole Noel, Paulo Dias, Shandy Tam, Eric Concepcion, compositors; Chris Mayne, Hee Jin Kim, Kaitlin Yu, Matt Parent, Matthew Corsillo, Meg Oswalt, Nicholas Christie, Tania Florit, animators
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
