Kroger’s 2023 holiday campaign is headlined by this animated film, “Cuisine Exchange.” Created by adam&eveDDB New York, the film highlights the connective power of food through a heartfelt story centered around a childless couple who decide to host an exchange student and the lifetime of traditions that follow.
Kroger retains its beloved Kroji characters for the :74 film which is complemented by the hit track “Photograph” by Ed Sheeran.
In addition, the brand enlisted the same award-winning directing duo and production company responsible for the 2022 holiday film: Yves Geleyn (John Lewis film “The Bear and The Hare” and Michael Thurmeier (Ice Age: Continental Drift, Ice Age: Collision Course) of the New York-based studio Hornet.
Credits
Client Kroger Agency adam&eveDDB New York Richard Brim, global chief creative officer; Amanda Peters, head of strategy; Mat Bisher, group executive creative director; Paulo Junger, Jason Ashlock, executive creative directors; Vinicius Fernandes, Mussashi Shintaku, Patrick Conlon, creative directors; Rafael Oliveira, associate creative director; Teri Atlman, production lead; Bree Hopenwasser, sr. producer; Christopher Lane, associate producer. Production Company Hornet Yves Geleyn, Mike Thurmeier, directors; Hana Shimizu, managing partner; Karen Lawler, director of production; Kristin Labriola, head of creative development; Alex Unick, executive producer; Dez Stavracos, head of production; Heather Hardin, producer; Anita Chao, sr. editor; Cole Bannick, assistant editor; Karla Palacios, production coordinator; Jon Chun, talent coordinator; Name Camillo Clauser, storyboard artist; Hannah Kim, Tom Humber, character designers; Michael Knapp, art director; George Smaragdis, CG supervisor; Pakorn Bupphavesa, CG lead; Carl Mok, compo lead; Angeline Rivera, Natalia Perez Melendez, Nelson Mai, Daniel Lombardi, Nick Wergin, CG generalists; Constance Bensen, character modeler; Alex Levenson, set modeler; Carlos Sandoval, Chris Hill, rigging; Cody Chen, Mirelle Underwood, Nicole Noel, Sylvia Apostol, light & rendering; Nicole Noel, Paulo Dias, Shandy Tam, Eric Concepcion, compositors; Chris Mayne, Hee Jin Kim, Kaitlin Yu, Matt Parent, Matthew Corsillo, Meg Oswalt, Nicholas Christie, Tania Florit, animators
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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