Sony Interactive Entertainment has debuted its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. The piece is part of a global campaign conveying that with only a few button pushes, hundreds of stories, characters, and worlds can be instantly delivered directly to game players’ homes.
To capture this feeling of instant gratification agency adam&eveDDB created this work showing iconic game characters sampling the 800+ games available through PlayStation Now. Directed by Mischa Rozema of Nexus Studios, the film begins with the call to action: showtime! Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Jon Farley, Alex Lucas, Matthew Osbourne, creatives; Anthony Falco, chief production officer; Rebecca Holt, Jaki Jo Hannan, Clio McLeary, producers; Martin Beverley, chief strategy officer; Paul Knowles, head of design; Dave Callow, artworker; Hash Khan, Jamie Wathen, Joe Hollingworth, motion designers; Hash Milhan, interactive creative director. Production Nexus Studios Mischa Rozema, director; Luke Youngman, head of production; Ollie Allgrove, Judy Hill, exec producers; Alan Traquair, producer; Janine Carter, UK production manager; Steve Annis, DP. Editorial TenThree Stephen Dunne, editor; Blaine Pearson, edit assistant. Postproduction/VFX The Mill Kirsty Ratcliffe, Alex Fitzgerald, post producers; Mike Chapman, creative director; Peter Hodsman, 2D lead artist; Alan Williamson, 3D lead artist; James Bamford, colorist. Music Supervision SIEE Creative Services Group Music Soundtrack: “Twilight Time” by The Platters Production Services Unit and Sofa, Prague Jitka Fridrichova, exec producer; Eva Perez, line producer; Martina Petrikova, project manager; Iris Koutova, project coordinator. CGI Happy Finish Simon Allan, CGI Audio Post 750mph Sam Ashwell, sound engineer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
