Sony Interactive Entertainment has debuted its latest spot devoted to PlayStation’s game streaming service, PlayStation Now. The piece is part of a global campaign conveying that with only a few button pushes, hundreds of stories, characters, and worlds can be instantly delivered directly to game players’ homes.
To capture this feeling of instant gratification agency adam&eveDDB created this work showing iconic game characters sampling the 800+ games available through PlayStation Now. Directed by Mischa Rozema of Nexus Studios, the film begins with the call to action: showtime! Rapidly diving through the sky we see a cavalcade of gaming heroes, including Kratos, Scorpion, and Nathan Drake, crashing into the homes of players. At the climax of the film we realize that the characters have been summoned through PlayStation’s cloud game streaming service, PlayStation Now, and are ready to stand up, side-by-side with the PlayStation player and take on the challenges that lie ahead.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Jon Farley, Alex Lucas, Matthew Osbourne, creatives; Anthony Falco, chief production officer; Rebecca Holt, Jaki Jo Hannan, Clio McLeary, producers; Martin Beverley, chief strategy officer; Paul Knowles, head of design; Dave Callow, artworker; Hash Khan, Jamie Wathen, Joe Hollingworth, motion designers; Hash Milhan, interactive creative director. Production Nexus Studios Mischa Rozema, director; Luke Youngman, head of production; Ollie Allgrove, Judy Hill, exec producers; Alan Traquair, producer; Janine Carter, UK production manager; Steve Annis, DP. Editorial TenThree Stephen Dunne, editor; Blaine Pearson, edit assistant. Postproduction/VFX The Mill Kirsty Ratcliffe, Alex Fitzgerald, post producers; Mike Chapman, creative director; Peter Hodsman, 2D lead artist; Alan Williamson, 3D lead artist; James Bamford, colorist. Music Supervision SIEE Creative Services Group Music Soundtrack: “Twilight Time” by The Platters Production Services Unit and Sofa, Prague Jitka Fridrichova, exec producer; Eva Perez, line producer; Martina Petrikova, project manager; Iris Koutova, project coordinator. CGI Happy Finish Simon Allan, CGI Audio Post 750mph Sam Ashwell, sound engineer
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
