It’s Oscar week so why not have our Top Spot be one promoting the 87th Academy Awards as part of the “Imagine What’s Possible” campaign out of agency 180LA.
In the promo entitled “Holding Oscar,” archival footage from the Academy Awards is deployed to capture the joy of what it’s like to win and hold an Oscar.
There are three other videos in the campaign also using authentic Academy Film Archive footage.
“For very few people, imagination takes them to the Oscars stage,” said William Gelner, chief creative officer at 180LA. “But there’s something really aspirational in watching the winners share their personal moments in such a public forum.”
Credits
Client Academy of Motion Picture Arts & Sciences Cheryl Boone Isaacs, president; Dawn Hudson, CEO; Christina Kounelias, chief marketing officer; Ford Oelman, marketing manager. Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative director; Christina Semak, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of production; Nili Zadok, producer; Stephan Larkin, chief marketing officer; Jason Knight, planner. Editorial Exile Edit Nate Gross, editor; Carol Lynn Weaver, exec producer; Brittany Caron, producer. Color/VFX/Finishing The Mill LA Adam Scott, colorist; Thatcher Peterson, color executive producer; Natalie Westerfield, Antonio Hardy, color producers; Diane Valera, color coordinator; Robin McGloin, lead 2D artist; Scott Johnson, additional 2D artist; Jeff Langlois, Laurence Konishi, art department; Sue Troyan, exec producer; Kiana Bicoy, VFX producer; Jillian Lynes, VFX coorinator. Audio Eleven Sound Scott Burns, mixer; AJ Murillo, assistant mixer; Dawn Redmann, producer; Suzanne Hollingshead, exec producer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
