It’s Oscar week so why not have our Top Spot be one promoting the 87th Academy Awards as part of the “Imagine What’s Possible” campaign out of agency 180LA.
In the promo entitled “Holding Oscar,” archival footage from the Academy Awards is deployed to capture the joy of what it’s like to win and hold an Oscar.
There are three other videos in the campaign also using authentic Academy Film Archive footage.
“For very few people, imagination takes them to the Oscars stage,” said William Gelner, chief creative officer at 180LA. “But there’s something really aspirational in watching the winners share their personal moments in such a public forum.”
Credits
Client Academy of Motion Picture Arts & Sciences Cheryl Boone Isaacs, president; Dawn Hudson, CEO; Christina Kounelias, chief marketing officer; Ford Oelman, marketing manager. Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative director; Christina Semak, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of production; Nili Zadok, producer; Stephan Larkin, chief marketing officer; Jason Knight, planner. Editorial Exile Edit Nate Gross, editor; Carol Lynn Weaver, exec producer; Brittany Caron, producer. Color/VFX/Finishing The Mill LA Adam Scott, colorist; Thatcher Peterson, color executive producer; Natalie Westerfield, Antonio Hardy, color producers; Diane Valera, color coordinator; Robin McGloin, lead 2D artist; Scott Johnson, additional 2D artist; Jeff Langlois, Laurence Konishi, art department; Sue Troyan, exec producer; Kiana Bicoy, VFX producer; Jillian Lynes, VFX coorinator. Audio Eleven Sound Scott Burns, mixer; AJ Murillo, assistant mixer; Dawn Redmann, producer; Suzanne Hollingshead, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
