It’s Oscar week so why not have our Top Spot be one promoting the 87th Academy Awards as part of the “Imagine What’s Possible” campaign out of agency 180LA.
In the promo entitled “Holding Oscar,” archival footage from the Academy Awards is deployed to capture the joy of what it’s like to win and hold an Oscar.
There are three other videos in the campaign also using authentic Academy Film Archive footage.
“For very few people, imagination takes them to the Oscars stage,” said William Gelner, chief creative officer at 180LA. “But there’s something really aspirational in watching the winners share their personal moments in such a public forum.”
Credits
Client Academy of Motion Picture Arts & Sciences Cheryl Boone Isaacs, president; Dawn Hudson, CEO; Christina Kounelias, chief marketing officer; Ford Oelman, marketing manager. Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative director; Christina Semak, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of production; Nili Zadok, producer; Stephan Larkin, chief marketing officer; Jason Knight, planner. Editorial Exile Edit Nate Gross, editor; Carol Lynn Weaver, exec producer; Brittany Caron, producer. Color/VFX/Finishing The Mill LA Adam Scott, colorist; Thatcher Peterson, color executive producer; Natalie Westerfield, Antonio Hardy, color producers; Diane Valera, color coordinator; Robin McGloin, lead 2D artist; Scott Johnson, additional 2D artist; Jeff Langlois, Laurence Konishi, art department; Sue Troyan, exec producer; Kiana Bicoy, VFX producer; Jillian Lynes, VFX coorinator. Audio Eleven Sound Scott Burns, mixer; AJ Murillo, assistant mixer; Dawn Redmann, producer; Suzanne Hollingshead, exec producer.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
