It’s Oscar week so why not have our Top Spot be one promoting the 87th Academy Awards as part of the “Imagine What’s Possible” campaign out of agency 180LA.
In the promo entitled “Holding Oscar,” archival footage from the Academy Awards is deployed to capture the joy of what it’s like to win and hold an Oscar.
There are three other videos in the campaign also using authentic Academy Film Archive footage.
“For very few people, imagination takes them to the Oscars stage,” said William Gelner, chief creative officer at 180LA. “But there’s something really aspirational in watching the winners share their personal moments in such a public forum.”
Credits
Client Academy of Motion Picture Arts & Sciences Cheryl Boone Isaacs, president; Dawn Hudson, CEO; Christina Kounelias, chief marketing officer; Ford Oelman, marketing manager. Agency 180LA William Gelner, chief creative officer; Zac Ryder, Adam Groves, creative director; Christina Semak, copywriter; Karine Grigorian, art director; Natasha Wellesley, head of production; Nili Zadok, producer; Stephan Larkin, chief marketing officer; Jason Knight, planner. Editorial Exile Edit Nate Gross, editor; Carol Lynn Weaver, exec producer; Brittany Caron, producer. Color/VFX/Finishing The Mill LA Adam Scott, colorist; Thatcher Peterson, color executive producer; Natalie Westerfield, Antonio Hardy, color producers; Diane Valera, color coordinator; Robin McGloin, lead 2D artist; Scott Johnson, additional 2D artist; Jeff Langlois, Laurence Konishi, art department; Sue Troyan, exec producer; Kiana Bicoy, VFX producer; Jillian Lynes, VFX coorinator. Audio Eleven Sound Scott Burns, mixer; AJ Murillo, assistant mixer; Dawn Redmann, producer; Suzanne Hollingshead, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
