Directed by Vincent Lobelle via production house Insurrection, Paris, this video for 30 Million d’Amis (French for 30 Million Friends) Foundation raises awareness of abuse against animals, specifically the problem of pet abandonment. Each year in France, nearly 100,000 animals are abandoned, including 60,000 during the summer.
Deploying a series of flashbacks centered around an automobile accident, this video shows the deep love, devotion and loyalty a dog has for his owner, adding an emotionally poignant dimension to the pet abandonment problem. This film is the centerpiece of a campaign against abandonment, created by Buzzman Agency and assisted by MEC Media. The short is being shown online and on French television.
Credits
Client 30 Million Friends Agency Buzzman, Paris Georges Mohammed-Chérif, president, executive creative director; Thomas Granger, VP; Julien Levilain, associate director; Louis Audard, Tristan Daltroff, creative directors, artistic directors, copywriters; Jennyfer Arduin, artistic direction assistant; Vanessa Barbel, head of production, TV & print; Assya Mediouni, production. Production Insurrection, Paris Vincent Lobelle, director; Charlotte Lepot, producer. Audio Production Schmooze Fred Schindler, music synchronization.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
