Brent Harris of Skunk directed this spot which introduces us to a father who’s often on the road for work. With each business trip, he returns home with a toy for his daughter. As his business trips mount so does her collection of toys. The toy animals not only reflect the closeness of their relationship but also symbolize the points he’s collecting with each trip. Finally, we see him use his Expedia+Rewards to take his daughter on the trip of a lifetime turning all those toy animals into a real safari.
The story is one in which the dad turns “the trips you have to take for one you never forget.”
Expedia’s loyalty program, Expedia+Rewards, allows travelers to earn points from every airline and every hotel on every trip they take. To launch this new program, Expedia and ad agency 180LA are targeting frequent business travelers who are forced to spend too much time away from their loved ones.
Credits
Client Expedia Agency 180LA William Gelner, chief creative officer; Dave Horton, Matthew Woodhams-Roberts, creative directors; Ben Bliss, copywriter; Marcus Brown, art director; Natasha Wellesley, head of production; Dave Stephenson, sr. producer. Production Skunk Brent Harris, director; Max Goldman, DP; Matt Factor, managing partner/exec producer; Shelly Townsend, exec producer. Production Services Egg Films, South Africa. Jon Ronbeck, producer. Editorial Melvin Dave Groseglose, editor; Brian Scharwath, producer. Finishing/VFX The Mill LA Adam Scott, colorist; Robin McGloin, 2D lead artist; John Price, Nicholas Tayler, Patrick Munoz, 2D artists; Sue Troyan, sr. executive producer; Enca Kaul, exec producer; Kiana Bicoy, producer; Natalie Westerfield, telecine producer; Diane Valera, telecine production coordinator. Audio Post Juice Bob Gremore, mixer; Robert Gomez, assistant mixer; Natalie Pranevsky, producer. Music Human
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
