Frank Todaro of Moxie Pictures directed this spot in which Radio Shack pokes fun at itself. A Radio Shack employee gets a phone message which in essence says that the 1980s called and they want their store back. Iconic 1980s' characters then storm the store and pull everything out–with the spot's promise being that a new contemporary Radio Shack store is coming so check it out.
Client Radio Shack. Agency GSD&M, Austin. Marianne Malina, president; Jay Russell, executive creative director; Scott Brewer, group creative director/art director; Tom Hamling, creative director/copywriter; Ryan Carroll, group creative director/copywriter; Tim Egar, creative director/art director; Bill Wine, executive producer; Alison Wagner, Flo Babbitt, producers; Klaudia Flanigin, strategy director; Ryan Gallagher, project manager; Jennifer Kennedy; senior integrated business affairs manager. Production Company Moxie Pictures, bicoastal. Frank Todaro, director; Jimi Whitaker, DP; Karol Zeno, executive producer; Laura Heflin, producer; Susie Carlson, wardrobe assistant. Shot on location in Los Angeles. Editorial Cut + Run LA. Jay Nelson, editor; Christopher Kasper, assistant editor; Michelle Eskin, managing director; Carr Schilling, executive producer; Cristina Matracia, producer. VFX/Finishing Cut + Run. David Parker, creative director; Shauna Prescott, Flame artist; Jorge Tanaka, Flame assistant; Liz Lydecker, VFX producer. CG Characters Brewster Parsons, Venice, Calif. Darcy Parsons, Sybil McCarthy, executive producers; TJ Burke, head of CG; Mat Stevens, lead CG. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics The Mill+, New York. Audio LIME Studios, Santa Monica. Rohan Young, Loren Silber, mixers.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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