People in a forest mindlessly kick trees in sychronized robotic fashion. But a young man dares to be different, launching a rant about how he isn’t going to settle for the frozen burger norm. Instead he begins a chant demanding hot juicy burgers. Suddenly all the conformists around him chime in, demanding their right to a tasty burger.
Credits
Agency: Saatchi & Saatchi Tony Granger, chief creative officer; Jan Jacobs, executive creative dirctor/art director; Leo Premutico, executive creative director/copywriter; Matt Elhardt, art director; Ryan Ebner, copywriter; Colin Pearsall, director of integrated production; John Doris, senior producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Shelby Ross, producer; Bill Pope, DP. Editorial: The Whitehouse Rick Lawley, editor Visual Effects: The Mill, New York Lesley Robson-Foster, visual effects supervisor Music: Amber Music Ryan Fitch, producer Audio: Sound Lounge Phillip Loeb, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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