Lance Acord of Park Pictures directed and shot this spot in which a boy in a Darth Vader costume tries to exert “The Force” on various objects but to no avail. But his father makes sure that “The Force” is with his son via the remote startup capability of his Volkswagen Passat. This Super Bowl spot came out of Deutsch LA.
Credits
Agency: DeutschLA, Inc. Eric Springer, EVP/group creative director/copywriter; Michael Kadin, EVP/group creative director/art director; David Povill, senior copywriter; Ryan McLaughlin, senior art director; Craig Melchiano, art director; Vic Palumbo, EVP/director of integrated production; Victoria Guenier, SVP/director of broadcast production; Jim Haight, producer; Brooke Yaussi, associate producer. Production Company: Park Pictures Lance Acord, director/DP; Mary Ann Marino, executive producer. Editorial: Union Editorial Jim Haygood, editor; Dylan Firshein, assistant editor; Michael Raimondi, executive producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Megan Dahlman, producer. Music: Endless Noise Mary Catherine Finney, music producer; Jeff Elmassian, arranger/sound designer. Audio: Lime Studios Mark Meyhaus, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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