Simon McQuoid of Imperial Woodpecker directed this spot in which a mom drives about in a sleazy green sports car from which blasts hip-hop music. Turns out there’s an explanation for her incongruous ride as she’s swapped her VW Tiguan with her daughter’s boyfriend so they can be in a safe, secure vehicle. Agency is Deutsch LA.
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, associate creative director; Paul Oberlin, art director; Matt Sherman, Dan McCormack, copywriters; Vic Palumbo, director of integrated production; Victoria Guenier, director of broadcast production; Dave Stephenson, producer. Editorial: Cut + Run, LA Steve Gandolfi, Isaac Chen, editors; Michelle Burke, managing director; Christie Price, producer. Audio: Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant mixer; Jessica Locke, exec producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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