Noam Murro of Biscuit Filmworks directed this spot for Deutsch LA which shows us how the Jetta’s keyless system works in even the most extreme circumstances–in this case a man’s bulldog has swallowed his car keys. Not to worry, though, because the Jetta will open for him even if the keys aren’t actually in his hands. The commute ends at the veterinarian’s office.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, Mark Peters, associate creative directors; Matt Sherman, copywriter; Paul Oberlin, Mike Palese, art directors; Vic Palumbo, director of integrated production; victoria Guenier, director of broadcast production; Dave Stephenson, sr. producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, producer. Editorial: Spot Welders Inc. Dick Gordon, editor; Cudjo Collins, Patrick Murphree, assistant editors; David Glean, Joanne Ferraro, exec producers; Carolina Wallace, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Pete Mayor, Flame artist; Jason Frank, Smoke artist; Robert Owens, exec producer; Stephanie Allis, producer. Sound Design: 740 Sound Design Rommel Molina, sound designer; Scott Ganary, exec producer.
Screenwork Type:Top Spot
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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