Noam Murro of Biscuit Filmworks directed this spot for Deutsch LA which shows us how the Jetta’s keyless system works in even the most extreme circumstances–in this case a man’s bulldog has swallowed his car keys. Not to worry, though, because the Jetta will open for him even if the keys aren’t actually in his hands. The commute ends at the veterinarian’s office.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, Mark Peters, associate creative directors; Matt Sherman, copywriter; Paul Oberlin, Mike Palese, art directors; Vic Palumbo, director of integrated production; victoria Guenier, director of broadcast production; Dave Stephenson, sr. producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, producer. Editorial: Spot Welders Inc. Dick Gordon, editor; Cudjo Collins, Patrick Murphree, assistant editors; David Glean, Joanne Ferraro, exec producers; Carolina Wallace, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Pete Mayor, Flame artist; Jason Frank, Smoke artist; Robert Owens, exec producer; Stephanie Allis, producer. Sound Design: 740 Sound Design Rommel Molina, sound designer; Scott Ganary, exec producer.
Screenwork Type:Top Spot
The Best Work You May Never See: Blinkink Director Jack Brown Takes Us On A Teddy Bear’s Journey For Tekla
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
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