Noam Murro of Biscuit Filmworks directed this spot in which we see the results when a man closes his solidly constructed driver’s side VW Jetta door. The car is parked under a tree and upon the door’s thunk, assorted balls, toys, even a baseball mitt come falling from the tree–with more to come upon the second thunk, much to the delight of a thankful little girl. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, associate creative director/copywriter; Mark peters, associate creative director/art director; Vic Palumbo, director of integrated production; Victoria Guenier, director of broadcast production; Dave Stephenson, producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Colleen O๏ฟฝDonnell, exec producer; Jay Veal, line producer. Editorial: Spot Welders Inc. Dick Gordon, editor; Cudjo Collins, assistant editor; David Glean, Joanne Ferraro, exec producers; Carolina Wallace, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Visual Effects: Method Pete Mayor, Flame artist; Jason Frank, Smoke artist; Robert Owens, exec producer; Stephanie Allis, producer. Audio: Lime Studios Mark Meyuhas, Rohan Young, mixers; Matt Miller, assistant mixer; jessica Locke, exec producer.
Screenwork Type:Top Spot
The Best Work You May Never See: Cadbury, VCCP London, Director Steve Rogers Stir A Sweet “Memory” Connecting Father and Daughter
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled โMemoryโ opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesnโt recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, heโs always hated nuts.
The daughter canโt help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his โdaughterโ--meaning her--about the secret, because โit makes her so happy.โ The daughter responds softly. โIt does.โ She recognizes the quiet generosity of her fatherโs long-held secret, something heโs kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the storyโs accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimerโs Research UK, the UKโs leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nationโs shared memories and to support the charityโs mission for a cure for dementia.
โMemoryโ was brought to life with the help of VCCPโs global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
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